You Can’t Manage What You Can’t Measure! Social Media Analytics
Harp Interactive
MARCH 31, 2010
There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.
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