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The Marketing Problem Is Simple: There Are Too Many Ads

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Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.

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Thoughts on UK magazine ABC figures…

The Way of the Web

But the men’s market trumps that with FHM down 18.1%, Nuts down 22%,Zoo down 27.9%, and Loaded down 26.3%. That market fall is only matched by the decline in TV mags. The internet – free, accessible content which matches many of the print markets –including digital editions of the same titles. magazine, which dropped 20.2%

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