The Marketing Problem Is Simple: There Are Too Many Ads
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JULY 18, 2012
In a new world where one Web page can house multiple ads or where one significant article can be laid out on multiple Web pages (to generate more pageviews and, hence, more ad impressions), the scarcity model begins to fall apart. From the article: "Our source says Facebook's next $10 billion business (which would be its first).
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