Social Spotlight: How Airbnb kept the lights on when everyone was home
Sprout Social
NOVEMBER 16, 2020
As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028. So what contributed to the brand’s comeback?
Let's personalize your content