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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

Marketers tend to obsess over how to approach different age groups online, and this makes sense. This generation will also number a staggering 2 billion people by 2025. . For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. The global internet users grew by 8.6%

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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

As the authors explain, following a terrific foreword by social marketing superstar Gary Vaynerchuk, the new computing age we’re about to enter follows the eras of the mainframe, the personal computer with its graphical point-and-click interface, and the mobile device era that kicked off with the launch of the iPhone in 2007.

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