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25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

WhatsApp is a super popular instant messaging platform that’s come a long way since its launch way back in 2009 by two former Yahoo! WhatsApp allows users to send and receive a whole variety of messages, including text, images, videos, documents, locations, and other content, for example, links. billion users in 2025.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. QQ also features games and blog services. billion people worldwide will be using messaging apps in 2025 — WhatsApp alone already has more than two billion of those active users.