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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

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According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Forty-one percent of all 18 to 34 year-olds in the United States use the app on any given day.

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