How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer
Buffer Social
APRIL 5, 2017
The Diagram of a T-Shaped Marketer at Buffer. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Branding and positioning. Channel Expertise.
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