Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 I’m going to test this theory here in 2021 — albeit with a far smaller sample size — by doing my own face-versus-no-face comparison. Content that aligns with your brand and what your audience loves does best, face or no face.
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