Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Content that aligns with your brand and what your audience loves does best, face or no face.
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