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Experiment: Do Photos With People Perform Better on Instagram?

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Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 To make sure we had a wide pool of samples to pull from, I looked back at each account’s posts from the year 2020 and reviewed the top 20 posts of the year. On my personal account, I admittedly didn’t post much in 2020.

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