Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign features “ real women, never models ” and shows women of different ages, body types, and ethnicities through user-generated content (UGC).

Brands 77

Brands Content Authentication Campaign 77

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Since their launch in 2010, WeWork has grown to 400 locations across 99 cities in 26 countries. It also drives engagement, posts with UGC have a 4.5%

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. January 2017. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). It’s honestly up to you! Vote for the next Honest Diaper print.

Instagram 40

Instagram Tips UGC Hashtag 40

Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

Campaign 145

Campaign Social Media Travel Hashtag 145

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Sure, we all wish we started back in 2010… but there’s no better day to start than TODAY. Oh wait it was 2017. ? ?? ??

Instagram 86

Instagram Hashtag Engagement Feed 86