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Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. For example, #socialmediamanagement on Twitter will help you find content specific to social media management in that channel.

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15 Simple Ways to Increase Instagram Engagement

Hootsuite

An example of some of the metrics your brand can track in Instagram Insights. For example, if your data shows your audience is rarely on Instagram on a Monday morning, wait to schedule your content for a day and time when your audience is online. That includes emojis and hashtags. Geotag your posts. Another example?