7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. It’s why T-Mobile succeeded with a flash mob. Once it is authentically your truth, people will respond. It’s why she is now famous.
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