Fall seasonal marketing: A guide to the (other) most wonderful time of the year
Sprout Social
OCTOBER 1, 2022
In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. And, sentiment about pumpkin spice is 69% positive. REI curated a list of fall gear for their audience that’s ready for autumn hikes. Merriam-Webster even added pumpkin spice to the dictionary this year.
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