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Last month on social: Pop culture, piggybacking, and…pee?

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Social media was abuzz last month with a lot of drama. The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. We kid you not.

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10 Reasons Celebrities Are Better at Instagram Than Brands

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Fame obviously gives celebs an edge over companies on social. Just like brands, celebs have a stake in social media, too. Her New Year resolutions post checks several items off our Instagram caption checklist , including tasteful hashtag use and a friendly call-to-action. They know how to use a meme.

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