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Last month on social: Pop culture, piggybacking, and…pee?

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The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. Keep an eye on the hashtag—you just might find inspiration for your next tweet there!

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10 Reasons Celebrities Are Better at Instagram Than Brands

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But that doesn’t mean marketers can’t learn a thing or two from them. Her New Year resolutions post checks several items off our Instagram caption checklist , including tasteful hashtag use and a friendly call-to-action. The first @theacademy Awards I ever went to was in 2001 when I made a fake pass and snuck in.

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