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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Celebrities are better at Instagram than brands because they’re celebrities, not brands. Just like brands, celebs have a stake in social media, too. Nowadays, pop singers and movie stars are multi-hyphenate business magnates, running wireless networks, cosmetics brands, and eco-friendly water enterprises. Let’s be real.

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Last month on social: Pop culture, piggybacking, and…pee?

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On the one end, Alabama’s vote to implement strict anti-abortion measures in the state prompted a public outcry, with various brands, celebrities, and everyday Twitter user alike pitching in. Amidst all the serious pro-life/pro-choice wars and gummy vitamins chatter, brands continued their own way, silently trying to win on social.

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