Toward An Integrated Model of Information Seeking and Searching
Buzz Marketing for Technology
JUNE 27, 2008
Copyright © 2002-2003 Marcia J. Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug? What happens when this propensity encounters the complex structures of libraries, classifications, metadata, and so on? The MIT Press, 2001. mjbates@ucla.edu.
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