Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. Why social media marketing metrics matter? Why social media marketing metrics matter?

Metrics 131

Metrics Social Media Marketing Sentiment 131

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. On whether impressions are a valuable metric for PR: A2: No. Gerard Corbett chimed in: A4.

Metrics 100

Metrics Consultant Authentication Communities 100

Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Metrics in #SM are evolving each day #measurepr. They can have your back.

Communities 100

Communities Metrics Consultant Discount 100

Buffer Social

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build up your client base there before moving on to the next target.

Strategy 74

Strategy Press Release Startup Reputation 74

Webbiquity SMM

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Measurement, Refinement, and Improvement.

Review 186

Review Marketing Metrics Meeting 186

Buffer Social

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. These are loyal brand followers who can sing your praises. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy.

Brands 129

Brands ROI Authentication UGC 129

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Engage your mind, alig & excel #measurepr.

Metrics 100

Metrics Consultant Reputation Research 100

Hootsuite

AUGUST 4, 2022

Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail. Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail. Or, create your own templates using Excel or Google Sheets.

Social Media 116

Social Media HootSuite Template Templates 116

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal.

Meeting 100

Meeting Comparison Banking Retail 100

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. If you are looking to scale your influencer program, influencer relationships tools streamline the influencer process for you. You can see the key performance metrics for influencers.

Influencer 124

Influencer Campaign Tools API 124

Webbiquity SMM

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Web presence is essentially web visibility; it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for information about what you and your competitors sell.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JUNE 30, 2021

Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. Also, in its recent update to iOS 14.5,

Data 108

Data Social Media Strategy CPC 108

Sprout Social

APRIL 28, 2020

” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. In fact, establishing a social media reporting cadence can help you overcome some of your biggest challenges. The social metrics you’ll report on. What your reporting cadence will be.

Report 119

Report Social Media Social Media Management Project 119

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

ROI 173

ROI Metrics Tourism Reputation 173

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? Today, the public perception of your business on online platforms impacts your scalability immensely. Your brand reputation management must consistently improve to sustain a good name. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

Social Media 90

Social Media How To Skills Hubspot 90

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? But hey, don’t pull your hair out just yet. Leverage employee advocacy Your employees are your greatest assets.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

JUNE 29, 2023

You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. A great reputation can skyrocket your business to new heights; a bad one can set you up for a long, slow struggle. And you should too.

Reputation 106

Reputation Strategy Brands HootSuite 106

Waxing UnLyrical

MARCH 5, 2012

For one, it’s the day of the week I do what I call my “weights and measures,” i.e. track my progress (or regress!) Speaking of #measurePR, the next chat is tomorrow, guest-hosted by the wonderful, lively and oh-so-smart Jennifer Zingsheim , so please do mark your calendars (12–1 pm ET). ” YES, Heather!

Small Business 160

Small Business Discount Template Templates 160

Keyhole.co

JANUARY 21, 2024

You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter. Moreover, it can help you appear on the radars of foreign audiences and position your brand globally. You can target them effectively with the best Twitter marketing strategies up your sleeve.

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

MARCH 1, 2023

Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. One of which is by utilizing data to craft a better media strategy for your brand. Relevancy: the data reviewed should be relevant to the issue at hand.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

JANUARY 15, 2024

In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. This is where social listening can come to your aid. This can help you avoid a PR scandal by extinguishing the spark before it becomes a forest fire.

Sentiment 52

Sentiment How To Reputation Analysis 52

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Social Media Metrics and ROI for You. As funny as it is, this video doesn’t really address the measurement issue, it sort of goes round and round in a comical way. What we can measure for social media ROI.

ROI 161

ROI Social Media CPC Metrics 161

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Hootsuite

JUNE 1, 2022

If you’re an influencer, there are a lot of different ways you can use your influence. One of the more appealing ways to wield your power, IMO? The real key to landing the collab of your dreams is to perfect the art of the brand pitch. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Template 145

Template Templates Brands Influencer 145

Waxing UnLyrical

FEBRUARY 22, 2011

What are some of the most basic mistakes PR pros make when it comes to using web analytics? Jim: a) Thinking mentions are the same as “ink&# – they are much less valuable. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? Jim said, “It depends.&#

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Ignite Social Media

FEBRUARY 22, 2023

It should be a balance between teaching something valuable and making it as enjoyable and fun as possible for the audience to consume. From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Is Twitter Safe for Brands for 2023?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. If you’re looking to try new Brandwatch alternatives for your social media agency, keep reading on. Start Your FREE Trial. Key features.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Keyhole.co

DECEMBER 10, 2022

You can’t improve what you can’t measure. Not just because you need it for your use, but also because you share those key performance metrics with your team, boss, and more importantly, your clients. Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Webbiquity SMM

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

Press Release 200

Press Release Tips HootSuite Alltop 200

Proactive Report

DECEMBER 4, 2013

What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Apart form just counting how many you can also measure how well you did with your outputs – were they on time? You can measure these by some of the audience’s actions – Did they like what they read or watched?

Netvibes 81

Netvibes Repository Metrics Press Release 81

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work for you. Determine how you will measure your social marketing efforts by the numbers. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111