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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers. Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. UGC can be a powerful tool to create a compelling emotional connection on Instagram. They all thrive on Instagram.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

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