Remove Communities Remove Travel Remove Types Remove UGC
article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers. Given Port of Seattleā€™s wealth of retail and dining partners, it made sense to focus on food bloggers.

article thumbnail

How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. Use Contests to Engage your Customers & Community. UGC can be a powerful tool to create a compelling emotional connection on Instagram.

article thumbnail

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

As someone whoā€™s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC.

article thumbnail

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . If youā€™re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. We dive a little more into what types of sweepstakes you can run here.

article thumbnail

How to Find Instagram Influencers for Your Next Campaign

Later

Ask Your Community for Recommendations. #1: The best part about this is that the partnership will feel like an organic fit for their community. To do this, look at your existing community. What type of influencers are they already following? Diversity in influencer marketing is essential for representing your community.