Jon Loomer

FEBRUARY 13, 2023

Your Base Pixel Code We’re doing this in Google Tag Manager. If you aren’t already using GTM to manage your pixel, you’ll need to first create a tag that fires the base pixel code by itself. You’ll do this — and create your events — by creating a new tag.

Eventful 184

Eventful Aggregator Widget Conversation 184

Jon Loomer

FEBRUARY 8, 2023

What I’m going to describe is done with custom events and Google Tag Manager. Your Base Pixel Code I’m assuming at this point that you’re already using Google Tag Manager to manage your Meta pixel. You’ll need to create a tag for the base pixel code that fires separately of any events.

Eventful 181

Eventful Conversation Report URL 181

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag. Select Your Trigger.

Facebook 205

Facebook WordPress Eventful URL 205

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. On January 4, 2024, Tracking Protection rolled out globally to 1% of Chrome users via desktop and Android as an initial test. This clarification is bound to come as data emerges from the initial 1% test.

Advertising 171

Advertising API Apple Privacy 171

Buffer Social

OCTOBER 31, 2023

That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning. Tags is one of those features in Buffer.

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Team Communities Repository Analytics 92

Buffer Social

DECEMBER 20, 2023

Keep Content Organized with Tags 🏷️ Tags help you organize all of your ideas in one place. You can manage your creative output, track the success of different types of content, and build a searchable library of content. Manage and Schedule YouTube Shorts📱 50 billion views.

Features 88

Features Aggregator YouTube Instagram 88

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Convince & Convert

DECEMBER 15, 2023

Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. Schedule posts in advance using management tools. Now, it’s completely different. Take a look: 6.

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. To track our results, we tagged our experiment posts in Sprout.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Sprout Social

MARCH 28, 2024

From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps.

News 71

News Social Media Airlines Collaboration 71

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag. Select Your Trigger.

Facebook 148

Facebook WordPress Eventful Google 148

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag. Select Your Trigger.

Facebook 146

Facebook WordPress Eventful Google 146

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public.

Team 103

Team How To Instagram Authentication 103

Jon Loomer

JUNE 9, 2020

But I want to be sure that, if you missed those posts, you know how to set up the base pixel in Google Tag Manager and test the events. We’re doing this within Google Tag Manager. Create a tag and name it “Facebook – Base Pixel.” Go here to sign up! Add the Base Facebook Pixel.

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Eventful Facebook Upcoming Conversation 86

Jon Loomer

APRIL 10, 2023

An example is Google Tag Manager , which is a tool that I use to manage the pixel. There are so many potential mistakes that can be made with this that “URL equals” should only be used in specific cases when you know that you want to exclude any variations of the URL (usually for testing purposes).

URL 180

URL Eventful Conversation Advertising 180

Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. Let’s walk through where to go now… First, go to Events Manager from your top left menu in Business Manager. You’ll see Events Manager under “Manage Business.” Not really.

Facebook 136

Facebook Eventful Video Data 136

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Use Events Manager for Troubleshooting.

API 155

API Conversation Tips Facebook 155

Hootsuite

OCTOBER 30, 2023

The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. As always, there’s only one way to find out: submitting my Instagram followers to a barrage of hashtag-based tests. Will the same be true for Reels?

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Better campaign measurements: Marketing automation tools often come with inbuilt ways to test the efficacy of your strategies. One way automation can help you is through A/B testing.

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

JULY 27, 2022

Sign in to your account and go to TikTok Ads Manager > Assets > Events. Look for a piece of code that starts with <head> and ends with </head> –your pixel should go right after the <head> tag. Then, connect your TikTok for Business account and your TikTok Ads Manager account. Click Delete.

How To 117

How To HootSuite Eventful ROI 117

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They allow you to test individual posts head-to-head in classic A/B testing style. Use this UTM tag to track paid keywords or key phrases. Use UTM parameters for testing. Campaign term.

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Sample Code Social Media HootSuite URL 145

Buffer Social

SEPTEMBER 11, 2023

There’s never a dull day for social media managers. Zapier's powerful integration links directly with Buffer, a social media management tool that will let you post directly to Twitter (plus a whole lot more). 5) Test and activate : Before setting your Zap into motion, run a test. Congratulations!

RSS 77

RSS How To WordPress URL 77

Hootsuite

JANUARY 13, 2022

Check out how Hootsuite nails their bio by ensuring that the message of being a “global leader in social media management” is consistent across social channels. If you want to go one step further, you can always A/B test your social media optimization and see whether one tactic vs. another works better. Add tags to your posts.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Jon Loomer

SEPTEMBER 18, 2019

After selecting the video, you’ll get a dialog that looks like this… Complete the Title, Description, Tags, and everything else as you normally would. This is something that has been tested since at least late 2018. I can either do this within Ads Manager… Or you can simply boost the post from your page.

Video 167

Video Facebook Publishing Organization 167

Ignite Social Media

AUGUST 8, 2019

The 7 step program consists of pre- and post-assessments and trainings in three areas: Pinterest Narrative, Ads Manager, and Optimization. Pre-Assessment: Prior to starting the training sessions, you’ll need to take an online pre-assessment test. Once you take the test and pass, you’re certified.

Training 70

Training Education Campaign Advertising 70

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. Manage links. Manage campaign links . TinyURL was the original and free link shortener for individuals, and now it also offers a full-scale link management platform for businesses. Manage your custom links.

URL 105

URL Engagement Domain Name API 105

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. We recommend testing with your own accounts to find the most optimal send times.

Tourism 109

Tourism Travel Education Engagement 109

agora pulse

DECEMBER 22, 2020

I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Test what platform works best for you.

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

JANUARY 18, 2024

We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! Believe us, we’ve tested it by buying Instagram followers. Be sure to keep testing over time. Run a contest or giveaway Contests or giveaways are a tried-and-tested method of gaining video views.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Buffer Social

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., Their business, Blank Tag Co., Launching Blank Tag Co. After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. This approach helped Blank Tag Co. Testing ads, and going all-in on Instagram.

Instagram 107

Instagram Adwords Advertising Feed 107

Later

MAY 29, 2020

But don’t be put off by the name — the new feature allows small businesses to build online stores on Facebook and Instagram, and you’ll even be able to tag products during live broadcasts! Businesses will be able to use these third-party platforms to manage their Facebook Shops, as well as any social ads related to those shops.

Features 109

Features Instagram Badge Influencer 109

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Ensure you only change one variable at a time.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Campaign 87

Campaign Report Social Media How To 87

Jon Loomer

DECEMBER 2, 2017

If you use an integration or tag manager (Google Tag Manager, Shopify, WooCommerce, etc.), Then Facebook provides details on where specifically to add that code (after the opening BODY tag)… You can also test it after adding the tag to make sure it’s working. Google Tag Manager.

Analytics 155

Analytics Eventful Facebook WordPress 155

Sprout Social

APRIL 20, 2022

This label gives post-performance data to both the creator and tagged business partners. Tag scheduled campaign posts and incoming messages. After doing so, the messages’ performance is compiled in the Tag Performance Report. Posts that are part of her brand ambassador responsibilities are tagged with #fujifilmx_creator.

Instagram 124

Instagram Badge Influencer Campaign 124

Oktopost

JUNE 9, 2021

So rather than saying, “Our software is the best and most advanced in the market,” you should say something like, “Our software can help manage your payroll, send paychecks with ease, and manage schedules effortlessly.” 03: Not Testing Your Campaigns. ” How to Fix This B2B Marketing Blunder.

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B2B Marketing Engineering Campaign 75