Waxing UnLyrical

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 247
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

An effective dashboard allows workers to use tools with ease, and it provides them with the ability to navigate between crucial information, such as company-wide memos, with clarity and efficiency. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date.

Features 169
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Let us know in the comments below.

Metrics 191
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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

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Monday Roundup: SEO Tips

Waxing UnLyrical

Conversion Rate Optimization Software: Choose the Right Tools for Your Business. Why: In this post for TopRank , Miranda Miller provides help choosing the right software to maximize investment and increase site traffic using SEO and CRO. Why: Alt text improves user experience, but did you know that it can also improve your SEO?

SEO 197
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Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool. Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using elearning softwares.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

As technology develops, software and consumers become increasingly integrated. While discussing the details of social media strategy may be a topic for another post, social media management tools can be extremely helpful in getting authentic advocacy off the ground. Guest Post by Brooklin Nash. But what can that actually look like?