Waxing UnLyrical

SEPTEMBER 5, 2017

Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Set objectives. Let go of vanity metrics!

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Waxing UnLyrical

AUGUST 31, 2017

And it reminds me of what makes this social media-drenched world that we live in so remarkable. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. I sometimes feel like the entire WORLD is a disaster zone.

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Groups Groups Banking Communities 255

Waxing UnLyrical

FEBRUARY 26, 2017

Drum roll, please… The Social PR Apprentice ™ is here! A “lite” version of my Social PR Virtuoso ® Master Course ( registration just closed , sorry) , that is MUCH more budget-friendly. In-depth case studies that show you how to apply Social PR smarts in ANY situation.

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Training Badge Case Study Exercises 100

Waxing UnLyrical

MAY 20, 2016

There was another one that was SO cute, but I managed to restrain myself and didn’t post it here. Here’s the thing about frogs. They are the greatest baritones in the world, but they’ll do jack-sh*t for your Social PR efforts. Like this dude. Is he adorbs or WHAT? Because they can’t.

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Wikipedia Banking Consultant Training 147

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On how PR helped them get to where they are: A3: It’s really the same skill set. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. A3 (cont.)

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Content Metrics Banking Consultant 188

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. Best PR, comms grow from target audience.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

DECEMBER 28, 2019

But if, as a Social PR pro, you are looking for something a bit more tangible to help you hit the ground running, here are my suggestions for three resolutions that are broad enough not to be scary, yet specific enough that you will – ok, might ?? New Year’s Resolutions for the Social PR Pro.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

NOVEMBER 18, 2016

This is why I love working with smart, driven PR pros ready to engage in a bit lot of Social PR badassery. Not that long ago, I profiled Dinean as part of the “Social PR Spotlight” series on my blog. Not that long ago, I profiled Dinean as part of the “Social PR Spotlight” series on my blog.

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Waxing UnLyrical

JANUARY 28, 2017

Just look at what we Social PR pros do. Sign up here. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. First, I don’t work in politics, so it’s not my bailiwick. You, me, and us.

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Banking Training Upcoming Consultant 213

Waxing UnLyrical

DECEMBER 2, 2016

Yet, as the holiday madness descends, I’m guessing you also want to get in great Social PR shape for the New Year. So my pre-holiday gift to you is an easy, quick, free Social PR training experience via the #SocialPRbootiecamp. Who on earth gives a bat skeleton as a gift?! I guarantee it. Fair, yes? Happy weekend!

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Eventful Training Banking Course 100

Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. What is really important here is that USGS is very specific in its search parameters, looking for USEFUL information. This is where I see a lot of Social PR pros getting off-track. And time is money.

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Research Tweetdeck Survey Banking 200

Waxing UnLyrical

JULY 1, 2017

I literally just came here, haven’t even been through the whole workout, and you’re already patting me down for my pocketbook?! (In These are the basics of smart social selling. Here’s the thing: “selling” is not a bad thing. And that’s at the heart of smart social selling.

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Class Training Banking Groups 192

Waxing UnLyrical

APRIL 12, 2017

I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here. I had no idea what America was like (remember, I’d never been here before ), or how my life here would unfold. And here I am, 17 years later. Straight off the boat … or ‘plane.

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Banking Influencer Consultant Training 278

Waxing UnLyrical

JUNE 9, 2017

Here are three elements I try to hit in ALL my ARs: Zero in on something SO true to that place/reason you’re out of office, people will go “OMG YES!” She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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How To Banking Energy Travel 238

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

AUGUST 22, 2016

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. – a bona fide Social PR Virtuoso.

Banking 100

Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

JULY 10, 2017

Are you going to buckle down and learn about a social channel you’ve been intimidated by thus far, maybe devote 30 minutes to it this week? Are you going to take that leap of faith to super-charge your Social PR career through a kick-butt coach ( maybe even me !) The first time WW showed up was at the Takoma Park, Md.,

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Meme Film Training Banking 230

Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? Here is how you get around that. Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. Here it is. Super-excited! So: LinkedIn. Rapportive.

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LinkedIn Banking Reddit Social Networking 206

Waxing UnLyrical

NOVEMBER 11, 2016

I’m not here to lecture you on politics. What I am here to do is to remind you that you literally hold the power to transform your life in your hands … by focusing on the things you can change. Come up with a more efficient way of monitoring social media. You are remarkable. The 2016 presidential election is over.

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Exercises Banking Consultant Training 199

Waxing UnLyrical

MARCH 24, 2017

What my colleagues and I are hoping, though, is that this also turns out to be a great thing for the PR industry… and us. So just in case you’ve been wondering what we’d like, here goes: 1. .” So I hope this turns out to be a great thing for them too. We haven’t had much of a chance to chat recently.

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Price Banking Industry Influencer 235

Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Like the one you see here. So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ).

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Banking LinkedIn Hashtag Consultant 224

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. On PR measurement myths: A3: Most common failure is getting tied up with counting. Asked for the math…crickets!

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Consultant Banking Metrics Data 163

Waxing UnLyrical

DECEMBER 21, 2018

What stands out here? What story opportunities exist for both traditional and social media? Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. And from Pooh himself: “I’m not lost for I know where I am.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

OCTOBER 31, 2016

There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Why do you care about Social PR? That’s why Social PR is so important, it brings the profession back to remembering that this is a person-to-person engagement. PR is all about relationships.

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

JUNE 5, 2018

Right here! In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. PR Pros just need to listen and look both ways.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 3, 2017

About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. The one where Cartoon Shonali makes her debut. And folks loved it.

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Consultant Training Banking Eventful 176

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Over the last year I’ve written a lot about the social science around why we do what we do. The point is the same here – ego often gets in the way.

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MAY 6, 2016

And the punch line to this one – how many PR people does it take to change a lightbulb? ” “I can neither confirm nor deny that PR people can change lightbulbs.” ” We PR pros sure do know how to laugh at ourselves. This is the kind of pitch that gives PR people a bad name. Which is good!

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Banking Training Sports Upcoming 100

Waxing UnLyrical

OCTOBER 4, 2017

Notice a common thread here? Nowhere in the panel descriptions do you see “PR.” Here’s a screen grab: … Wow. And trust me, I ache for the day all PR pros will do this as well. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR.

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Banking B2B YouTube Influencer 109

Waxing UnLyrical

APRIL 29, 2016

At the end of the day, though, all that has happened here is a bunch of transactions. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. The thing is, you can create any kind of marketplace.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

MARCH 14, 2016

Here are some ideas on how to hook them the right way. Ask the PR Expert: What’s a “Hook”? She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. 4 Creative Email Marketing Campaigns That Inspire Action.

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Here’s some of what we talked about.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

MAY 27, 2017

Here’s what I did when I realized AAA was trying to hustle me into dropping my wallet on its driver seat sooner than usual: I remembered reading something about an app/service from Verizon that is basically the poor cousin of OnStar. And I got really pissed off. It’s actually kinda fun to read them. But don’t lie.

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Insurance Banking Discount Policies 169

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

NOVEMBER 21, 2016

Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. measurepr. measurepr. PESO measurement!

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

JUNE 24, 2016

Speaking of, here’s some of what we talked about. On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl.

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Eventful Analysis Banking Curation 105