Social Media and YouTube - Social Media Informer

Three Plateaus in Social Media

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You quit because, you see nothing gained and you claim that social media does not work. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You’ve created a blog and have added a few posts. Plateau #3.

Social Media

Social Media Meeting YouTube LinkedIn

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

MARCH 21, 2011

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. Impactful stuff…

Social Media

Social Media Strategy ROI Aggregator

Does Social Media Own You?

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do? And it’s simple really. Own the data.

Social Media

Social Media YouTube Data Platform

Sports and Social Media-What have We Learned?

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports

Sports Social Media Policies Team

Sports and Social Media-What have We Learned?

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports

Sports Social Media Policies Team

Old Spice takes social media marketing to another level

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. A Mashup of traditional media, YouTube and Twitter-Love it! Tags: mashups social media Old spice social media mashup. It’s brilliant.

Mashup

Mashup Social Media Marketing YouTube

Protecting Children from Social Media

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? We are, and they are, consumers of media and creators of it. Create video on YouTube.

Social Media

Social Media Social Networking Education Guidelines

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform

Platform Social Media Drupal Open Source

5 Reasons Why Social Media is so Explosive

Direct Marketing Observations

AUGUST 11, 2010

Tags: social media influence blogs marc meyer social media Social Networks YouTube.

Social Media

Social Media Social Networking Training YouTube

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. I actually think so.

Social Media

Social Media MySpace Social Networking Mobile

Print Campaign vs. Social Media

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media

Social Media Campaign SEO YouTube

If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

Social Media

Social Media Wiki Social Bookmarking Flickr

Why are companies allowing you to operate without a net in social media?

Direct Marketing Observations

JUNE 25, 2010

Six out of Ten are just creating Facebook, Youtube and Twitter profiles? Last time I checked HR is one of the easiest departments to integrate social in to. No plan for HR and it’s social media recruitment and vetting of candidates. What’s the point? What’s up with HR?

Company

Company Social Media Study YouTube

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

MAY 17, 2013

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. But, not surprisingly, I found out about the particular show via social media.

Flash Mob

Flash Mob Reddit Review Social Media

How are you going to monetize that?

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? Everything has a purpose or should have a purpose-this includes social media. Everything has a purpose or should have a purpose-this includes social media.

Press Release

Press Release Social Media YouTube Video

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

MARCH 16, 2015

I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. I almost feel like I’ve been short-changed.

Compete

Compete Sample Samples Focus Group

Does Engagement Equal Action? Should it?

Direct Marketing Observations

NOVEMBER 16, 2010

So how does the apply to social media marketing or even digital marketing? Through social media? The passenger views a YouTube video on what is being sold inflight. Engagement through social media? I think sometimes we confuse social media impressions as a KPI. Example #1. Example #2.

Engagement

Engagement Buy Social Media Cost

The Problem with the Social Web

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. See what I mean?

Patterns

Patterns Hashtag Microsoft YouTube

Does Transparency Need a Filter?

Direct Marketing Observations

JANUARY 28, 2016

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? We think the aforementioned groups share too much and have no concept of what should and shouldn’t be shared in social media , but I digress. A product of the times?

Forums

Forums Conference YouTube Groups

The New Paradigm-Everyone has a Voice

Direct Marketing Observations

OCTOBER 28, 2011

Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel. Not limiting herself to just YouTube, Jane, back on Sept. Everyone has the platform to have something go viral.

YouTube

YouTube Platform Facebook Influencer

On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. What happens? Life goes on. Did he die?

Platform

Platform Apple Microsoft Social Networking

Should Everything be Free Online?

Direct Marketing Observations

NOVEMBER 2, 2012

I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. It’s actually been gasoline on an open flame.

Posterous

Posterous Tumblr Flickr WordPress

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. They all have a specific value and purpose. Do you leverage those contacts at all?

LinkedIn Tumblr Social Networking YouTube

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry

Industry Aggregator Crowdsourcing Wikipedia

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. Metas matter but not in the sense that we were all told or taught years ago. Metas are your descriptors of you and your company.

Adwords

Adwords Tumblr Reputation YouTube

What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Video -The number of videos viewed on YouTube every day is 2 billion. Social commerce? This one is yours.

Social Media

Social Media Smart Phone Apple Video

Social Media Informer

Direct Marketing Observations

Three Plateaus in Social Media

When Social Media Strategy Becomes Irrelevant

Trending Sources

Does Social Media Own You?

Sports and Social Media-What have We Learned?

Sports and Social Media-What have We Learned?

Old Spice takes social media marketing to another level

Protecting Children from Social Media

Leverage Multi-Social Media Platforms to Tell Stories

5 Reasons Why Social Media is so Explosive

Is Being Too Social Ruining Social Media?

Print Campaign vs. Social Media

If You Could Use Only One Social Media Solution, Which Would It Be?

Why are companies allowing you to operate without a net in social media?

Yelp is Broken and Social Flashmobs Apparently Rule

How are you going to monetize that?

Why is the Customer Experience so Hard to Deliver On?

Does Engagement Equal Action? Should it?

The Problem with the Social Web

Does Transparency Need a Filter?

The New Paradigm-Everyone has a Voice

On Dependence of 3rd Party Platforms and Leaving the Grid

Should Everything be Free Online?

Ever Really Look at your Linkedin Contacts?

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

What or Who will Continue to Shape our Social Media World?

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