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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52
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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

Metrics 96
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Polish your posts with vanity URLs.

HootSuite 140
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6 integrations to get more from your social media management platform

Sprout Social

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Website & URL tracking. Determine the impact of your digital campaigns to track the ROI of your social content and optimize accordingly. Q: How do you measure referral traffic from social media? Get more from your martech stack.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

The solution: To track how many people clicked on your comment link, use UTMs to track your URLs. A UTM is a basic code snippet added to the end of your URL. Or, when you use Sprout, our platform makes it easy for you to implement URL tracking within your publishing workflow, and to shorten your links before you publish.

LinkedIn 103
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

Rich Product Pins are created from URLs and display all the same information as the website’s product page, as long as the site has the Rich Pin code installed. Lastly, take a look at your new Product Pins and ensure all fields imported properly: title, description, pricing, URL, and multiple photos (if applicable). From Rich Pins.

Features 115
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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics.