Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Show them how opportunities on social media can drive long-term business value.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

Influencer 103

Influencer Brands Collaboration Authentication 103

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. The social listening part is more active and strategic.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined.

Buy 94

Buy Curation Statistics Survey 94

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Plus, social listening mines the web for conversations you wouldn’t otherwise know about.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Oktopost plays a pivotal role in simplifying this process.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. When assessing your social data, you need to evaluate the full spectrum of earned and owned data. While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

Analytics 47

Analytics Data Strategy Marketing 47

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

Analytics 40

Analytics Data Strategy Marketing 40

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Are you factoring their social interactions into your customer experience strategies? Even better – do you use social data to improve how your organization market, sell and support your products and services?

Microsoft 87

Microsoft B2B Sentiment ROI 87

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. The software lets you filter influencers and check profile analytics for every social network individually.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

JANUARY 24, 2022

Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Social media data analytics provide information that helps you understand what’s working. Social media data collection can help you customize your social media marketing strategy for each social network.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Also gauge the performance of your social media activities, from audience growth and engagement to purchases. And don’t forget about social listening. Want to know more about social media features?

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. It’s time to start getting other departments jazzed about the power of social listening tools. . Is sentiment trending up or down? Want more information first?

Tools 94

Tools Sentiment How To Team 94

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. times more ROI on employee advocacy posts over the same amount spent on paid social.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Axa Insurance implemented a messaging-first strategy using Sparkcentral.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? This scenario paints an insightful picture: you need to know what’s working (or not) and tweak your social marketing strategies accordingly. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Sprout Social

MARCH 10, 2017

Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day.

ROI 53

ROI Sentiment Analytics Report 53

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 13, 2019

In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP. What are the big-picture benefits of B2B social listening? Some B2B brands might see social media as a black hole when it comes to ROI. Customers and critics are anything but shy on social media.

B2B 105

B2B How To Sentiment Reddit 105

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ? Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. How to Subscribe to Social Zoom Factor Podcast .

Social Media 147

Social Media Training Startup Team 147

Sprout Social

MAY 7, 2019

On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies. 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge.

Social Media 110

Social Media Marketing Upcoming Team 110

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145