Janet Fouts

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What’s your social listening strategy?

Janet Fouts

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Data from research tools like these are particularly flawed. It’s how we are listening (or not listening).

Strategy 111
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Give yourself the gift of #Mindful #SelfCare

Janet Fouts

Workbook with tools and exercises to keep you on track. The concepts and tools and presented for discussion, along with the tools for self-introspection, journaling or activities that help facilitate understanding of the concepts. How to have more balance and control in your life. Improve energy and self-esteem.

Class 136
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Self-care is not selfish. Tell a friend!

Janet Fouts

Nearly 60% of clients in the California Caregiver Resource Center show signs of clinical depression. This is why a book like “ When Life Hits the Fan ” is so important, providing tools caregivers need to care for themselves while they care for their loved ones.

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When content calendars are not the answer

Janet Fouts

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. or Feedly , and keyword alerts with apps like Mention and Buzzsumo. Bottom line?

Content 139
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Social Media Listening – It’s About Emotions

Janet Fouts

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions and the existence of our product. Data from research tools like these are particularly flawed. It’s how we are listening (or not listening) .

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The NOW Revolution-not just another book about social media

Janet Fouts

There’s a section on listening tools and building a listening dashboard too. I love this quote about free social listening tools. Like malt liquor, the advantage of free tools is obviously the low cost. As you know, I’m a big fan of free listening tools and creating a dashboard for your business.

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7 steps to an effective social media plan

Janet Fouts

Oh, and of course no employee resources will need to be taxed to make it all happen. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Evaluate your resources. Give it a spin, see what happens, re-tool as often as necessary. It’s got needs.