Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And 56% claimed they soon planned to invest more resources in social media data analysis. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. So, from a content and messaging perspective, both B2B and B2C social media content need to be engaging and human in their approach.

B2B 62

B2B Metrics Social Media Social Media Management 62

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Ignite Social Media

JULY 6, 2023

Understand what makes you uniquely knowledgeable, creative, or insightful and leverage those qualities to provide content that resonates with your audience. Are you comfortable in front of the camera, sharing your expertise through video content? Consider how you can repurpose and leverage your content across various platforms.

Social Media 167

Social Media Tips Authentication Resources 167

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 131

Marketing How To Sample Samples 131

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved.

Metrics 140

Metrics B2B ROI Advertising 140

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Engagement 105

Engagement Tips Loyalty Metrics 105

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. I’ve curated a list of resources that I can recommend without hesitation to anyone.

Resources 99

Resources Content Case Study eBook 99

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Don’t count Twitter out.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Kikolani

NOVEMBER 2, 2012

The Resources Mashup. Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. Track these 6 key metrics for measuring marketing effectiveness.

Mashup 117

Mashup Resources SEO RSS 117

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. The metrics you should measure. But not to worry.

Analytics 121

Analytics Report Social Media Metrics 121

Kikolani

MAY 25, 2012

The Resources Mashup. Get Inspired and Organzied: Mind Mapping for Content Marketing – One way to generate ideas for content marketing and keep them organized is through mind maps. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

Mashup 122

Mashup Resources SEO RSS 122

Kikolani

JUNE 1, 2012

The Resources Mashup. Blogging / Content. Blogging / Content. 48 Elements of Persuasive Written Content – There are many available for your your content toolbox, but here are 48 essential elements from A to Z (well, almost) to get you started. This is going to be fun! Business / Career.

Mashup 115

Mashup Resources Klout RSS 115

Ignite Social Media

APRIL 2, 2021

At Ignite Social Media , we do nothing but social media marketing. There’s so much that goes into social media marketing that one person cannot successfully do everything. Have Backup Resources. Provide Social Teams with Ample Resources. After all, your social team is your front-line representation of your brand.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Pam Moore

SEPTEMBER 8, 2017

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. No defined metrics for success. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!:

Social Media 166

Social Media Marketing ROI Metrics 166

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. And that takes time. Flickr Photo by Doc_Brown.

Resources 167

Resources Company Social Media How To 167

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. With Insights, you can measure the success of your content, including grid posts, Stories, Reels and Live videos. From there, select the Reel you’d like to view metrics for.

Metrics 102

Metrics Instagram How To Patterns 102

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Jon Loomer

DECEMBER 13, 2021

How often is the content updated? What resources are committed? Who is responsible for email marketing? A good advertiser makes email marketers look good and a good email marketer looks advertisers look good. What Resources Are Available? What resources are on staff for copywriting? How was it built?

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Kikolani

SEPTEMBER 21, 2012

The Resources Mashup. Blogging / Content. Blogging / Content. Fortunately, there is an easy way to bridge the gap between great people-pleasing content and the necessary elements of SEO: Guest posts. Here are a few examples of how content marketers manage the organization process. Business / Career.

Mashup 117

Mashup Resources SEO Remix 117

Kikolani

APRIL 12, 2013

The Resources Mashup. Blogging / Content. 9 Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. Business / Career.

Mashup 124

Mashup Resources FeedBlitz RSS 124

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. So what are the right metrics? Website Traffic.

B2B 125

B2B Marketing Metrics ROI 125

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125