Rebekah Radice

OCTOBER 26, 2018

In this episode of the Brand Authority Podcast, learn how to create a content strategy in 6 easy steps. How to Create a Content Strategy in 6 Easy Steps. The same holds true for your content marketing strategy. ” They’re the non-negotiables that drive your content strategy. Do Your Research.

Strategy 97

Strategy Content How To Upcoming 97

Ignite Social Media

APRIL 13, 2018

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Chatbot Strategy Consideration #1: What Customers Want from Chatbots.

Strategy 98

Strategy Privacy Upcoming Class 98

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 106

Analysis Sentiment Marketing How To 106

Convince & Convert

NOVEMBER 30, 2023

It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Here we ask our leaders to pause and consider the strategy in the context of the larger organization.

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Project Collaboration Buy Team 127

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Data 124

Data B2B Notification Team 124

Waxing UnLyrical

JUNE 21, 2017

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Which meant they got very resourceful.

Research 183

Research Sentiment Banking Upcoming 183

Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. I love it when students of alumni react joyfully to a post that reminds them of good times they had at HMC or when we’re able to share our students’ and faculty members’ impressive research with a broader audience.

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Newsletter Project Aggregator Team 219

Social Media Strategies Summit

JUNE 8, 2023

Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. But with a smart Facebook strategy, they were able to dramatically increase direct-to-consumer sales, helping the brand achieve its growth targets.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. Social listening isn’t just relevant for this year’s upcoming US presidential election. Check out our communications plan templates and webinar.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Sign up for one of our upcoming social media conferences. Here are some similar articles you might enjoy: 15 Time Saving Strategies for Your Next Social Media Marketing Campaign. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

MAY 15, 2023

You can even set up custom alerts to anticipate an upcoming brand crisis, giving you ample time to fix it before it gets out of hand. BuzzSumo BuzzSumo is a comprehensive listening tool that specializes in content discovery and research. The platform identifies upcoming trends so you can align your marketing strategy accordingly.

Tools 112

Tools Tweetdeck Brands Sentiment 112

agora pulse

JANUARY 6, 2021

Create a script or work out set details for an upcoming livestream. Go back to your social listening dashboard and pick out trending topics to research. Develop Strategies. Look over your annual social media plan and map out your upcoming campaigns. Bonus Material: Free Social Content Calendar. Curate & Queue Content.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

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Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 3, 2023

Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. This research also informs your brand voice and helps you refine your unique style guide.

Social Media 127

Social Media Template Templates Skills 127

Social Media Strategies Summit

AUGUST 4, 2020

A 2019 study by Pew Research found that 72% of U.S Have a strategy and set goals for using social media . Pastors need to know how they are going to use social media by building a strategy that best fits their church. The power and presence of social media continues to increase daily amongst the lives of Americans.

Social Media 175

Social Media Communities Instagram Eventful 175

Kikolani

JANUARY 20, 2011

Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). 5 favorite but often over looked marketing tactics – breakdowns of how these strategies will increase your traffic and sales. What to do if you take a break from blogging/a>?

Mashup 115

Mashup Upcoming Resources WordPress 115

Social Media Strategies Summit

AUGUST 31, 2020

adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. Want to learn more about social media strategies and how your institution can connect with your congregation via youtube and other platforms? Around ¾ of U.S You can only learn and grow from your failures and turn them into successes. .

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YouTube Upcoming Video Survey 130

Waxing UnLyrical

MAY 28, 2014

The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Here are some highlights from the discussion: We kicked off the chat by discussing the upcoming AMEC Summit , which takes place June 11-12, in Amsterdam. measurePR Recap: Richard Bagnall Returns.

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Conference Analysis Research Upcoming 211

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. This strategy doesn’t necessarily mean a formal, structured meeting. Brittni also maintains a running list of ideas.

Team 188

Team How To Social Media Management Trends 188

Buffer Social

AUGUST 12, 2019

But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit. Reddit Marketing Strategies. We’ll talk about it all in this post.

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Reddit Strategy Marketing Authentication 65

Social Media Strategies Summit

AUGUST 3, 2020

A 2019 study by Pew Research found that 72% of U.S Have a strategy and set goals for using social media . Pastors need to know how they are going to use social media by building a strategy that best fits their church. The power and presence of social media continues to increase daily amongst the lives of Americans.

Social Media 130

Social Media Communities Instagram Eventful 130

Keyhole.co

OCTOBER 24, 2023

A YouTube channel audit is a great way to assess how your videos and channel are performing and helps you identify opportunities to enhance your strategy. You can utilize these factors in your upcoming videos to get more engagement and perform well in the algorithm You can also identify which videos aren’t performing well.

YouTube 52

YouTube How To Posterous Upcoming 52

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. For a social strategy to be successful, organizations will need a fully staffed social team with the resources to back them or they will miss a massive opportunity for their business.”.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Spredfast’s vice president of Research and Insights, Chris Kerns, created one of my favorite quadrants ever. Smarter Planning. Both teams win big.

Social Media 209

Social Media Marketing Team Upcoming 209

The Social Media Incubator

APRIL 3, 2012

According to this article on Bloomberg Businessweek , “Greg Sterling, a senior analyst at Opus Research, says Facebook could quickly become the second-most popular search engine if it tackles the (search) problem in earnest.”. So – what does this mean for your business?

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

According to this article on Bloomberg Businessweek , “Greg Sterling, a senior analyst at Opus Research, says Facebook could quickly become the second-most popular search engine if it tackles the (search) problem in earnest.”. So – what does this mean for your business?

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Creating a new strategy document from the ground up, for every campaign, takes time. Preliminary research. Luckily, that’s where templates come in.

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Template Templates Campaign Social Media 129

Sprout Social

MAY 7, 2019

On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy.

Social Media 110

Social Media Marketing Upcoming Team 110

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. The takeaway?

Campaign 91

Campaign Social Media Brands Apparel 91

SocMed Sean

JULY 9, 2018

Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Some marketers observe, take notes and develop strategies almost non-stop.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ignite Social Media

MARCH 22, 2019

There are many different ad types that could be useful for driving the results you want to see- taking the time to do some research to see what will work best could be useful for your brand. Although it’s not necessary to change your brand’s strategy for spring, there are many things you can do to make your content relevant for a new season.

Content 156

Content UGC How To Hashtag 156

Sprout Social

OCTOBER 19, 2020

While we mentioned a few ways that hashtags are used on YouTube, let’s dive into the “why” of this strategy even further. Similar to when you use SEO keyword research into your written content, the same is true for YouTube hashtags. Start including hashtags in your YouTube strategy.

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Hashtag YouTube Video How To 133

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. These new integrations enable you to manage your social commerce strategy and harness the power of Shopify and Facebook Shops all within Sprout’s unified platform.

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Buy Trends Upcoming Retail 110

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Experiment and use data to inform strategy. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

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Lithium Storify Marketing Upcoming 100