agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Social Media for Social Good – A Bright Future.

Case Study 121

Case Study Social Media Study Banking 121

Convince & Convert

MAY 8, 2013

Editor’s Note: A version of this article originally appeared on Social Media Explorer. A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies” , but given the advanced nature of the sample i.e. social strategists, large organizations, etc.

Social Media 153

Social Media Strategy Tools Sample 153

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

Social Media 107

Social Media Class Sample Samples 107

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.

Influencer 199

Influencer Campaign Report CPM 199

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Convince & Convert

SEPTEMBER 2, 2014

Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? In fact, a study of the Interbrand. Very few, is my bet. Read the whole entry. »

YouTube 166

YouTube Conversation Sample Samples 166

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 2, 2014

» Social Media Research' presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Read the whole entry. »

Sample 158

Sample Samples Content Research 158

agora pulse

SEPTEMBER 5, 2017

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Why do you need a social media agency?

Social Media 126

Social Media How To Social Media Management Case Study 126

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 94

Analysis Report Examples Tools 94

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Related posts: The rise of social commerce.

Facebook 337

Facebook Survey Social Networking Sample 337

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success.

Consultant 133

Consultant Questions Social Media Compete 133

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. now use Pinterest.

Analytics 105

Analytics Social Media Tools Influencer 105

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Direct Marketing Observations

JANUARY 19, 2010

There are a few meaningful vendors in your space determined by the size of your company, the features are all pretty clear and there are case studies galor for how-to and how-not-to select, implement and run those systems. Now, if you want to source some external help for social media, well that’s a different story.

RFP 159

RFP RFI Social Media Proposal 159

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Proactive Report

JUNE 25, 2010

While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. a Seattle-based research firm.

Education 72

Education Social Media Wiki Message Boards 72

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Throw it back.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Research trends.

Examples 142

Examples Campaign Tips UGC 142

Convince & Convert

DECEMBER 9, 2015

As Sponsored Social continues to grow, the demand for independent metrics to guide the industry’s future continues to increase. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Writtent Blog

SEPTEMBER 11, 2014

Major brands constantly make the news for social media posts and content marketing gone horribly awry. Writing Samples. In addition to having a solid grasp of spelling and grammar, your writer’s samples should: Cite high-quality resources. Research Skills. Fear of terrible content.

Tips 104

Tips Sample Samples Construction 104

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Sprout Social

JANUARY 12, 2023

According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Another Sprout study found that 53% of people feel more connected to brands that share their values. Make sure you have a sampling of different levels throughout the organization (i.e., 3 examples of brand values.

Brands 130

Brands How To Authentication Exercises 130

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Studies show that young consumers are shopping online more than ever before. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. You may have heard this line before.

Tumblr 106

Tumblr Sample Samples Mobile 106

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

DECEMBER 27, 2011

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands.

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Writtent Blog

NOVEMBER 10, 2014

Social media for networking and content promotion. Market research and content targeting. Application of new research and best practices. However, they’re also prepared to expand and excel in many formats beyond traditional slogans, like blogs, eBooks, whitepapers, case studies, and much more. Image source.

Construction 109

Construction Case Study Sample Samples 109