Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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Social Media Statistics Strategy Research 159

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MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 137

FAQ Content Consultant Social Media 137

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SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests.

Social Media 147

Social Media B2B Strategy Consultant 147

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JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Package for Consumption Observe what types of content social media users are interacting with and where. How can I help you?

Social Media 139

Social Media Strategy Consultant Blogger 139

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JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

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MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Setting the bar very high for agencies indeed.

Social Media 125

Social Media Case Study Strategy Study 125

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APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. link] Angela Rachel @lisarosendahl.

Social Media 128

Social Media Consultant Health Care Questions 128

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MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. How can I help you?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

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APRIL 12, 2012

To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all.

Hotels 118

Hotels Instagram Authentication Social Media 118

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SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JUNE 11, 2010

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results Syx58168 The dunk sb world is a comedy to those who thinks, a tragedy to those nike dunks who feels.Look not mournfully into the nike dunk high past, it comes not back again. Time for Real Time or 2. Time for Real Time or 2. Time for Real Time or 2. How can I help you?

Upcoming 124

Upcoming Project News Social Media 124

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SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

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JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

Social Media 128

Social Media Strategy Influencer Case Study 128

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FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) The real shift is in how we define friendship.

Social Media 119

Social Media Strategy Survey Social CRM 119

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JUNE 30, 2010

I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. She, as is, sadly, too often the case, doesn't know a whole lot about social media. So she asked me: How can we use social media to reach our customers?

Social Media 128

Social Media Strategy Automotive SEO 128

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SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Great post! How can I help you?

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Crowdsourcing Social Media Strategy Construction 121