Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

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Software Products Team One Spot 115

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. What is the product? What are the benefits of the product? ChatGPT did not disappoint. Optimization.

Strategy 208

Strategy How To Facebook Training 208

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms. Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Amy Porterfield

JANUARY 18, 2024

Listen on… Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract […] The post #645: How To Message Your Digital Product Or Service To Instantly Sell appeared first on Amy Porterfield | Online Marketing Expert.

Products 104

Products How To Strategy Marketing 104

WebInKnow

MARCH 21, 2024

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

Strategy 70

Strategy Marketing Template Templates 70

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Products 86

Products Pharmaceuticals Small Business Film 86

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 112

Social Media Strategy Exercises Retail 112

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? This will: Improve internal linking of the website (every seasonality-based post would link to related products). Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. What types of special offers and product features are being discussed on social media?

Advertising 105

Advertising Social Media Strategy Tools 105

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Create a Social Media Strategy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Audiense

NOVEMBER 16, 2023

Post the pandemic, CPG companies are under more and more pressure to release new products to the shelves. So much so that Coca-Cola’s CEO James Quincey anticipates around a quarter of their growth this year will come from product innovation.

Products 94

Products Company Strategy 94

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. But the pressure to innovate is just one of the many challenges SaaS companies face. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Selling Masters

DECEMBER 16, 2022

ChatGPT is a powerful tool for sales professionals looking to increase productivity, streamline administrative tasks, and enhance customer interactions. Its integration with CRM systems and use of chatbots make it a valuable addition to any sales team’s workflow.

Products 93

Products Tools Strategy System 93

Jon Loomer

APRIL 19, 2023

In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy. A Slow Burn approach is built into your strategy from the moment you publish an ad set. A profitable or valuable Cost Per Action is variable and depends on your product and funnel.

Strategy 180

Strategy Facebook Cost Campaign 180

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163

Products Instagram Brands How To 163

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

The Realtime Report

JUNE 2, 2023

6 Ways How Office Relocation Can Boost Productivity Are you looking for ways to enhance productivity in your office? The physical environment of your workplace plays a significant role in shaping employee productivity, engagement, and overall satisfaction. A streamlined workspace design can do wonders for productivity.

Products 91

Products Transportation Collaboration Instant Messaging 91

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 175

Strategy Marketing Banking Influencer 175

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

Social Media 178

Social Media Strategy Marketing Curation 178

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93

B2B Strategy Tips Content 93

The Realtime Report

APRIL 8, 2020

How One Small Business Reinvented their Strategy to Make Products for the COVID-19 Outbreak. While typically in the business of promotional item production, this Chicago-based company has shifted gears in a massive way in order to provide help where it’s most needed. A New Line of Medical Products.

Small Business 103

Small Business Products Strategy Discount 103

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you!

Strategy 118

Strategy Facebook Marketing FAQ 118

Sociallyin Insider Blog

SEPTEMBER 23, 2022

It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. “As seen on TV!” We’re all familiar with this type of commercial.

Products 52

Products Strategy Marketing Advertising 52

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 128

Strategy Sentiment Marketing Analysis 128

The Realtime Report

AUGUST 27, 2021

Content Marketing Strategy. If you don’t yet have a content marketing strategy, or the current one you have is lacking and filled with gaps, it’s time to look for ways to boost it. These links can help to drive people who have an already established interest in the products or services you offer to your website.

Strategy 168

Strategy Content Marketing Social Networking 168

Oktopost

APRIL 6, 2023

Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

Atlassian 118

Atlassian Strategy B2B Apple 118

The Realtime Report

SEPTEMBER 7, 2022

Target Marketing Strategies. The main goal of many business owners is for people to buy their service or product. Many suggest a target marketing strategy is a good idea, so it’s helpful to know what that means. Here are some of the most asked questions about target marketing strategies. 5 Most-Asked Questions About.

Questions 91

Questions Strategy Marketing Groups 91

The Realtime Report

AUGUST 16, 2021

Strategies to Steer your Business. With the advent of social media, the audience has become much sharper, smarter, and selective in choosing their product. In this article, we will explore nine post-pandemic marketing strategies that can reap long-term benefits & ensure the business growth exponentially.

Strategy 172

Strategy Marketing Guidelines Review 172

Buffer Social

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Products 106

Products Skills LinkedIn Platform 106

Keyhole.co

APRIL 3, 2024

In fact, Xbox, with its 23 million followers, is a testament to employing X beyond mere product promotion. The diversity in their content strategy, including support for Women’s History Month and Earth Day, behind-the-scenes interviews, and community-centric posts, showcases the power of engagement.

Strategy 52

Strategy Twitter Tips Marketing 52

The Realtime Report

NOVEMBER 30, 2022

6 Must-Do Strategies for Increasing. We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. Use Promotional Products.

Strategy 91

Strategy Brands Loyalty SEO 91