Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

News 40

News Press Release URL Analytics 40

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

JANUARY 6, 2010

I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 8, 2009

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)

Sites 105

Sites News Syndication Content 105

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. UPDATE: For those interested in more actual information, NYTco.

Press Release 126

Press Release Digg News SEO 126

Convince & Convert

APRIL 10, 2018

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Eventful 109

Eventful Social Media Conference Hashtag 109

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. The tag has the potential to be the most helpful.

News 104

News Publishing Google Press Release 104

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JANUARY 7, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JUNE 12, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Kikolani

JULY 20, 2016

In general, we cannot make predictions or guarantees about when or if your URLs will be crawled or indexed.”. Don’t make your complete link building strategy about commenting, as it can raise red flags with Google if you go mad with links in comments. #2: Enter the webpage or URL, and click “Fetch”. 2: Use Fetch as Google tool.

Google 60

Google Directory Domain Name SEO 60

Kikolani

JULY 20, 2016

In general, we cannot make predictions or guarantees about when or if your URLs will be crawled or indexed.”. Don’t make your complete link building strategy about commenting, as it can raise red flags with Google if you go mad with links in comments. #2: Enter the webpage or URL, and click “Fetch”. 2: Use Fetch as Google tool.

Google 60

Google Directory Domain Name SEO 60

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Webbiquity SMM

DECEMBER 12, 2012

” He then outline three strategies he says are designed to improve search rank and traffic. 6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea by iMedia Connection. ” He then details a “simple strategy for using Pages to create opt-in subscription lists about specific topics.”

Google 216

Google Tips Bookmarklet SEO 216

Proactive Report

MAY 20, 2013

Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. Connect with me on. Google Plus.

Skills 89

Skills Analytics Press Release Metrics 89

Adam Sherk

MARCH 16, 2010

The fact that Bing identifies the source of any shortened URL helps credible news sources to stand out, particularly in the top links section where the domain for each link is referenced four times. Tracking data from URL shorteners like Bit.ly What are you doing to increase the real-time search visibility of your content?

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Syndication Press Release 101

Kikolani

DECEMBER 8, 2015

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Social networking website URL if any. By documenting data you need not refer to various social networking websites every time you need an URL.

Google 82

Google Domain Name Directory Engineering 82

Adam Sherk

FEBRUARY 9, 2010

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines? Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Syndication 111

Syndication Press Release SEO Publishing 111

Kikolani

JUNE 15, 2012

Don’t Be a One Trick Pony – You can’t just be a writer or a photographer for a living anymore—you have to have some sort of working knowledge of many different skills, like blogging, crafting a press release, social media marketing, long-form writing, Photoshop. URL Shorteners and Analytics: Which Ones Deliver Results?

Mashup 120

Mashup Resources Blogger RSS 120

SocMed Sean

JUNE 23, 2017

One bonus tip would be to use your brand name in the URL of your download page for an additional signal boost. By associating your brand name with links to your download pages on Apple and Google, you are creating an association between your app and these powerful brands. In some cases, the link equity of these pages can also work for you.

Organization 182

Organization Mobile Apple SEO 182

Socialmedia.biz

JULY 23, 2017

Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs. Which tools do you use for your employee advocacy strategy? How have they worked for you?

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

DECEMBER 4, 2013

Outputs: Press release, blog posts, influencer outreach, Twitter party. You can use Google’s URL builder to make your tracking links. Online PR Social Media Strategy content measure measurement online PR social media strategy tracking' This is measured by registered users who are actively using the site.

Netvibes 81

Netvibes Repository Metrics Press Release 81

Socialmedia.biz

JULY 23, 2017

Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs. Which tools do you use for your employee advocacy strategy? How have they worked for you?

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Adam Sherk

APRIL 26, 2010

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement?

News 149

News Module Widget Facebook 149

Convince & Convert

FEBRUARY 24, 2012

Push out official press release or SMR (social media release) to tease it. A little too late: They initially didn’t have a URL to drive people to Facebook, but added the link approximately 3 weeks after video launch. Attempt at social media integration – but doesn’t hit the mark.

Campaign 123

Campaign Press Release SEO YouTube 123

ProBlogger

JULY 30, 2014

As such, one content marketing strategy that has surfaced recently is to try and get ones site featured on Google News. Just republishing press releases isn’t going to get you anywhere. One of the best places to obtain these is from press releases, which you can find in the press sections of most big organisations.

News 52

News SEO Google Press Release 52

Proactive Report

MAY 20, 2013

Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. Connect with me on. Google Plus.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

Traffic Overview: What to look for – what is the percentage of traffic coming from search, referrals from other sites, people who type in your URL directly and campaigns you’re running. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. Connect with me on. Google Plus.

Skills 40

Skills Analytics Press Release Metrics 40

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Aggregator 110

Aggregator Content Syndication Journal 110

Proactive Report

NOVEMBER 1, 2009

As early as 2005 Charlene Li, then at Forrester Research, said “if you do nothing else, put your press releases in RSS feeds.&#. To find out if Googlebot can crawl your feeds and find your pages as fast as possible, test your feed URLs with the robots.txt tester in Google Webmaster Tools. Image credit: Derek Kwa Flickr.

Feed 40

Feed Feedly Google Press Release 40

Kikolani

JANUARY 26, 2010

Social Media Strategy. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. The following were mentioned throughout the seminar as good social media resources for monitoring and learning more about social media strategy.

ROI 114

ROI SEO Social Media Tips 114

ProBlogger

JUNE 13, 2012

You can announce it with a press release, or throw a big bash. Just because the end goal is an online event doesn’t mean offline marketing strategies aren’t the best way to get you there. Moreover, as a prize contributor, you will be listed in the program and the website, and may even be mentioned in event press releases.

Class 42

Class Press Release Conference Blogger 42

Bill Hartzer

JANUARY 15, 2014

Alert a search engine about a new URL if you tweet the URL. A social media strategy is only as good as the content that you produce. A custom URL. Ruth: It is a misconception that having Vegas.Pizza is going to be a quality signal if you have.pizza in your URL. Jason: Knowem.com is great. Co-occurence is good.

SEO 131

SEO Press Release URL Compete 131