In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. Let’s say you did something along the lines of what I do — social media consulting and strategy. Definitely going to have our new Social Media Intern read this over before revamping our Facebook strategy. Want one? MORE >>

But you need to think carefully about your strategy if you want to achieve cost effective results. Put your strategy into action. What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. Ignore massive corporations! MORE >>

Strategy. Amazing how many people forget to include a URL. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Build an awarenss strategy into the overall plan. Protect your images with watermarks that include your URL or at the very least your company name. Neither of which am I. Build and nuture relationships. Content. MORE >>

This change will give you URL links that include the post name. Some retweet buttons grab the title of your blog and the blog url address. Blog Marketing Blog StrategyI’m worried about your blog. Wait, let me back up. ve been reviewing my reader’s blogs and overall their content is spectacular and they are run by extremely passionate people. But the same little mistakes keep popping up. believe that every visitor to your blog makes a decision about your worth within a few seconds. They subconsciously tally up 10 factors that dictate if they’ll support and promote you. MORE >>

Both Google’s and Facebook’s search algorithms consider your Page name, category, vanity URL and keywords within your About tab. If you haven’t done so already, create a custom URL (username) for your Page that includes the name of your organization. Content Strategy ImplementationFacebook’s new Graph Search is very different from Google search. With Graph Search, you can  combine keyword searches with friends who’ve shared content  on Facebook related to that search. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search. Questions? MORE >>