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Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu

Claim a Vanity URL for Your Social Media Profiles


A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. So the URL for my Facebook Page is now [link].

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. With the right strategy, you can give your content a much needed boost while making it even easier on yourself to track and measure engagement. What Are URL Shorteners?

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How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. Bulk URL Shortening Tool for Social Marketing. 1. Get a copy of this URL shortening Google spreadsheet.

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” And your URL should have that same kind of balance. Two Types of URL Readers. Who looks at that URL?


Facebook Page – get your own Facebook URL name

Laurel Papworth

You can also add URL names for Applications, not just Pages. 3. You must have at least 100 fans, I believe, to score your own URL. Facebook Page – get your own Facebook URL name is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Domain , Facebook , name , page , url , username. Make sure you spell your brand name correctly.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

The Xs and Ys and Zs should already be clearly outlined in your strategy, as part of your goals; that’s why you have to do #2 above before you get to this next phase. 4. So, for example, if your strategy includes media relations, general social media, influencer outreach, and paid media, you’ll create a set of tracking links for EACH of these types of media.

SEO Strategies: Optimisation Ideas for Your Google+ Page


Links – You can direct other Google+ users to your company’s site by putting its URL in the “Website” and “About” sections. As a final tip, do not forget to use other social media strategies too. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesAnd, right now, Google+ is one of the dominating social networking sites.

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13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

You could wait around for a virtual assistant to collect all of the links manually but thankfully we have tools like Screaming Frog (free for analysing up to 500 URL’s) which can automate the process for us. They aren’t actual posts from Copyblogger and if you’re using the free version of Screaming Frog, you’ll use up your 500 URL limit very quickly.

Eleven Ways Facebook Page Timelines Change Your Content Strategy


Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Here are a 11 things to consider in your new Facebook content strategy: 1. Content Strategy ImplementationThink Pinterest. 9.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. 1. Optimize If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies. Improve Your URL Structure.

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How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. 1. You will have to update your page code with a relevant title, description, image tag, and URL. successful social media campaign should have a positive impact on your search ranking, as well. Make the Most of Social Media Meta Data.

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Backlinks Matter: Take Control of Them

Spin Sucks

In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. Links are still the backbone of every SEO strategy and every online marketing effort, for that matter. What you want to do is include a kind of “middle-man” URL right in between the page that’s linking to you and your end landing page.

A Guide to Multilingual SEO Strategy


There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. The following three principles outline core strategies for implementing multilingual SEO within a website. Adapt. Understand your target market.

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7 Advanced Social Media Marketing Strategies


Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. This is a guest post by Tim at HostPapa. Twitter, Facebook, LinkedIn, etc.). Related Posts.

7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Writing Strategies: 7 Ways to Boost Blog Traffic. 1. Check for title tags, URLs, and meta descriptions, as well as keyword density and links. Following  on-page best practices is among the best online writing strategies. Leave your blog’s URL in the comment. 5.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

A social media calendar plays a key role in your social strategy. Follow your social media audit checklist, which should include: Profile information (name and URL). The foundation of any successful social media strategy starts with content. 2016 Social Marketing Planning Guide Download. But planning isn’t the be-all, end-all. Creating and Enforcing Creation vs. Curation.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Building this will inform the rest of the strategy, content, and social media platforms you participate on. when possible.

7 Actionable SEO Strategies You Can Do Today


It’s why people outsource it in the first place.  On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So let’s say you start feeling like this: That’s OK, because you can check out these search engine optimization strategies that you can (and SHOULD) do today to make your SEO implementation just that little bit less agonizing. Anyway, let’s talk about the strategies.  As there are a lot of ways to optimize your page, I’ll share some of my go-to yet simple-to-apply ones.

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Community Discussion: Guest Post Pitching Strategies


Writing “I really enjoy reading your blog [link] – I know our URL! The post Community Discussion: Guest Post Pitching Strategies appeared first on ProBlogger. As the editor of ProBlogger for the last three years, you can imagine I’ve seen every. pitch. when it comes to guest posting. Including it in your pitch isn’t necessary. No thanks! Community Discussion

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Strategy. 1. Amazing how many people forget to include a URL. 3. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Content. 1.

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

Simply Measured

In the short time that I’ve been guinea-pigging our new solution, we’ve already unearthed new strategy-altering findings about our social media presence. How? We’ve already begun to retool our social strategies for webinar promotion based on this analysis. Knowing this, you would have to tailor strategy to drive click-throughs, rather than Retweets.

Nine Simple Strategies to Help You Land a PR Job

Spin Sucks

And, reserve a URL in your name (i.e. Laura Click is founder and chief innovator at Blue Kite Marketing, a Nashville-based marketing and social media strategy firm that’s passionate about helping small businesses reach new heights. Nine Simple Strategies to Help You Land a PR Job originally appeared on Spin Sucks on August 16, 2011. Ramp up your digital footprint. Volunteer.

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Conversation Agent: Curating Information as Content Strategy

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.

26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. What should be included when planning your Pinterest strategy? Or what details it should include? A1) Tactics. A1) Optimization.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Paid Search strategies can now be crafted off of these concepts and understanding of the model. Another strategy would be to target very specific Long Tail keyword phrases that are searched less often, but are further down the purchase funnel. Therefore, a more targeted approach that aims at specific Long Tail keywords would develop into a successful strategy.

How to Use Marketing Forecasts to Improve Your Strategy

Convince & Convert

“People need to realize that anything with a URL technically is content. Forecasting for the Future. In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. In This Episode. Quotes From This Episode. ”

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How to incorporate Google Analytics data into your social media strategy

Engaging Brand

There are two ways of tracking social traffic – one is by using a new feature that Analytics calls social interaction analytics and the other is by using tagged URLs. . Social interaction analytics helps track likes, tweets, and +1’s, while tagged URLs help in tracking website visits from different social channels. . Tagged URLs. Tagged URLs are the easiest way to track social media traffic received on a specific website or blog post link. Tagged URLs cannot provide information on the number of shares, likes, etc. . Social Media Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works like, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any URL to see how many times it’s been clicked on, and by whom. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Smart.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Create a network where you can share ideas, brainstorm content strategies and develop a comment strategy. On the first read, I wrote down 13 new ideas, mostly ways to use SU and blogging, that I can implement into my overall marketing strategy. changed the url of my facebook page from [link] to [link] and am working on a landing page so Thanks! Home What the F ? Twice.

The Single Most Important Social Media Marketing Metric

Convince & Convert

The right social media strategies do add value to the bottom line, and as social media marketers, it’s our job to quantify this where we can. Shouldn’t the measurement of your social media strategies map back to this objective? Google Analytics can track any URL that you can edit by appending some tags into the URL string. Google’s URL Builder. Likes!

A New Linking Strategy: Out is the New In


I’ve been thinking a lot about my linking strategy lately. The only way that you could get to a page was if you knew the URL, or followed a link from another page. especially like one thing that he said: “Linking out is a strategy you have to embrace holistically.” Kimberly Turner’s Monthly Trends + 10 Tips for a Flawless Linking Strategy touches on the subject, for example. Originally at: Blog Tips at ProBlogger. A New Linking Strategy: Out is the New In. Miscellaneous Blog Tips finding readers link strategy writing blog posts

Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

The search engines love fresh, unique content–and they love to find new URLs and links. They see your new URL and index it, but will rank it higher in the search results if they can find some reason to: and one of those reasons includes social validation. When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL.

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Does My Business Need to be on Twitter?


This will help you work out a creative strategy, be consistent with your content on Twitter, and save you a ton of time. This only works with images uploaded directly to Twitter (which use a URL). There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility. Questions To Ask.

Google+ for Your Business


Get a custom Google+ URL: When your account is ready, you’ll receive an e-mail asking you to claim your Google+ URL. Another way to check if your account is ready is to visit your profile page and look for a banner across the top asking you to confirm your vanity URL. Eligibility requirements to get a custom URL: 1. Remember that Google+ IS Google! Use it.

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3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

If no, then figure out your buyer persona before attempting this strategy. In fact, they almost certainly aren’t thinking about you at all, and they might not even know who you (or your company) are. I’m saying this not to scare you, but to set the stage for your Twitter marketing strategy. Only use this strategy when people follow you. If no, then create that before beginning.

Using Facebook Hashtags for Your #FacebookMarketing


Look for hashtags on Facebook by URL: Easily search for hashtags or bookmark their results by using the URL: then include your keyword on the end. Test hashtags as part of your Facebook marketing strategy and measure your results. . - Use them wisely, not in every single post, and don’t stuff hashtags into your posts. You can use them anywhere.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Twitter Automation Strategies.

Is It Time To Change Your Inbound Link Strategies?

Small Business Mavericks

Some of this debate has focused on link strategies, the quality of sites that you gain links from, and the anchor text used. Conversations often mention that Google doesn’t like to see every link being a keyword, yet this seems to be glossed over or totally ignored when discussing link strategies. The general gist of that conversation was that Google’s interpretation of a ‘natural link’ was one in which the business name, the site name, or the website URL where the actual anchor text. wonder now how much help the search engines really need.