Trending Sources

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. With the right strategy, you can give your content a much needed boost while making it even easier on yourself to track and measure engagement. What Are URL Shorteners?

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. So the URL for my Facebook Page is now [link].

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How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. Bulk URL Shortening Tool for Social Marketing. 1. Get a copy of this URL shortening Google spreadsheet.

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” And your URL should have that same kind of balance. Two Types of URL Readers. Who looks at that URL?

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Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. Use Search Engine-Friendly URLs. Headline. link].

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Facebook Page – get your own Facebook URL name

Laurel Papworth

You can also add URL names for Applications, not just Pages. 3. You must have at least 100 fans, I believe, to score your own URL. Facebook Page – get your own Facebook URL name is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Domain , Facebook , name , page , url , username. Make sure you spell your brand name correctly.

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7 Strategies for Monitoring Your Competitors

Convince & Convert

Input their URL for a list of their most shared content. 4. Stay To uncover specific content that has performed well for your competitors, enter the URL into Majestic. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content?

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Links – You can direct other Google+ users to your company’s site by putting its URL in the “Website” and “About” sections. As a final tip, do not forget to use other social media strategies too. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesAnd, right now, Google+ is one of the dominating social networking sites.

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Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Here are a 11 things to consider in your new Facebook content strategy: 1. Content Strategy ImplementationThink Pinterest. 9.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. 1. Optimize If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies. Improve Your URL Structure.

7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Writing Strategies: 7 Ways to Boost Blog Traffic. 1. Check for title tags, URLs, and meta descriptions, as well as keyword density and links. Following  on-page best practices is among the best online writing strategies. Leave your blog’s URL in the comment. 5.

Backlinks Matter: Take Control of Them

Spin Sucks

In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. Links are still the backbone of every SEO strategy and every online marketing effort, for that matter. What you want to do is include a kind of “middle-man” URL right in between the page that’s linking to you and your end landing page.

A Guide to Multilingual SEO Strategy

Idaconcpts

There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. The following three principles outline core strategies for implementing multilingual SEO within a website. Adapt. Understand your target market.

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7 Advanced Social Media Marketing Strategies

Kikolani

Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. This is a guest post by Tim at HostPapa. Twitter, Facebook, LinkedIn, etc.). Related Posts.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?

7 Actionable SEO Strategies You Can Do Today

SocialFish

It’s why people outsource it in the first place.  On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So let’s say you start feeling like this: That’s OK, because you can check out these search engine optimization strategies that you can (and SHOULD) do today to make your SEO implementation just that little bit less agonizing. Anyway, let’s talk about the strategies.  As there are a lot of ways to optimize your page, I’ll share some of my go-to yet simple-to-apply ones.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Building this will inform the rest of the strategy, content, and social media platforms you participate on. when possible.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Strategy. 1. Amazing how many people forget to include a URL. 3. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Content. 1.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Paid Search strategies can now be crafted off of these concepts and understanding of the model. Another strategy would be to target very specific Long Tail keyword phrases that are searched less often, but are further down the purchase funnel. Therefore, a more targeted approach that aims at specific Long Tail keywords would develop into a successful strategy.

Nine Simple Strategies to Help You Land a PR Job

Spin Sucks

And, reserve a URL in your name (i.e. Laura Click is founder and chief innovator at Blue Kite Marketing, a Nashville-based marketing and social media strategy firm that’s passionate about helping small businesses reach new heights. Nine Simple Strategies to Help You Land a PR Job originally appeared on Spin Sucks on August 16, 2011. Ramp up your digital footprint. Volunteer.

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Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.

How to incorporate Google Analytics data into your social media strategy

Engaging Brand

There are two ways of tracking social traffic – one is by using a new feature that Analytics calls social interaction analytics and the other is by using tagged URLs. . Social interaction analytics helps track likes, tweets, and +1’s, while tagged URLs help in tracking website visits from different social channels. . Tagged URLs. Tagged URLs are the easiest way to track social media traffic received on a specific website or blog post link. Tagged URLs cannot provide information on the number of shares, likes, etc. . Social Media Strategy

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How to Use Marketing Forecasts to Improve Your Strategy

Convince & Convert

“People need to realize that anything with a URL technically is content. Forecasting for the Future. In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. In This Episode. Quotes From This Episode. ”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works like bit.ly, but incorporates all URL shorteners into the data mix. bit.ly The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Smart.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Create a network where you can share ideas, brainstorm content strategies and develop a comment strategy. On the first read, I wrote down 13 new ideas, mostly ways to use SU and blogging, that I can implement into my overall marketing strategy. changed the url of my facebook page from [link] to [link] and am working on a landing page so Thanks! Home What the F ? Twice.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

The right social media strategies do add value to the bottom line, and as social media marketers, it’s our job to quantify this where we can. Shouldn’t the measurement of your social media strategies map back to this objective? Google Analytics can track any URL that you can edit by appending some tags into the URL string. Google’s URL Builder. Likes!

Google+ for Your Business

yMarketingMatters

Get a custom Google+ URL: When your account is ready, you’ll receive an e-mail asking you to claim your Google+ URL. Another way to check if your account is ready is to visit your profile page and look for a banner across the top asking you to confirm your vanity URL. Eligibility requirements to get a custom URL: 1. Remember that Google+ IS Google! Use it.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. What should be included when planning your Pinterest strategy? Or what details it should include? A1) Tactics. A1) Optimization.

A New Linking Strategy: Out is the New In

ProBlogger

I’ve been thinking a lot about my linking strategy lately. The only way that you could get to a page was if you knew the URL, or followed a link from another page. especially like one thing that he said: “Linking out is a strategy you have to embrace holistically.” Kimberly Turner’s Monthly Trends + 10 Tips for a Flawless Linking Strategy touches on the subject, for example. Originally at: Blog Tips at ProBlogger. A New Linking Strategy: Out is the New In. Miscellaneous Blog Tips finding readers link strategy writing blog posts

Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

The search engines love fresh, unique content–and they love to find new URLs and links. They see your new URL and index it, but will rank it higher in the search results if they can find some reason to: and one of those reasons includes social validation. When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL.

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Twitter Automation Strategies.

Does My Business Need to be on Twitter?

yMarketingMatters

This will help you work out a creative strategy, be consistent with your content on Twitter, and save you a ton of time. This only works with images uploaded directly to Twitter (which use a pic.twitter.com URL). There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility. Questions To Ask.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

Look for hashtags on Facebook by URL: Easily search for hashtags or bookmark their results by using the URL:  www.facebook.com/hashtag/ then include your keyword on the end. Test hashtags as part of your Facebook marketing strategy and measure your results. . - Use them wisely, not in every single post, and don’t stuff hashtags into your posts. You can use them anywhere.

Repurpose Content with These Six Tools

Spin Sucks

Are list posts part of your blog strategy? Develop a branded presentation (add social handles, website URL); give each number, step or section its own abbreviated slide; and upload that presentation to SlideShare. If you have a set of series posts, or you’re following a content hub strategy for blogging, compile similarly themed posts into one comprehensive eBook. Say what?

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This reveals a huge chasm in marketing strategy, targeting, and messaging. In fact, instead of simply posting your product images, employ different strategies for each pin board to make your boards fresh, fun, and engaging, and avoid being generic. 2. Pinterest allows you to create your own custom URL just like Facebook. Users pin over 3,400 images a minute. know what I want.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL. You can set this up in your AdWords Shared Library, under Bidding Strategies.). You might find other bidding strategies that make more sense or a different use of RLSA, and that’s okay. You So What’s Next?

How to Improve Your Facebook Page SEO

SocialFish

Both Google’s and Facebook’s search algorithms consider your Page name, category, vanity URL and keywords within your About tab. If you haven’t done so already, create a custom URL (username) for your Page that includes the name of your organization. Content Strategy ImplementationFacebook’s new Graph Search is very different from Google search.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# So here I am to tell you the correct way to create a custom username/URL for your Facebook fan/business page and what you can do to change your username if the question above sounds familiar. Log into Facebook. 2. Hope this helps!

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Including the full URL in the description. Guest post by Gary Dek.

Is It Time To Change Your Inbound Link Strategies?

Small Business Mavericks

Some of this debate has focused on link strategies, the quality of sites that you gain links from, and the anchor text used. Conversations often mention that Google doesn’t like to see every link being a keyword, yet this seems to be glossed over or totally ignored when discussing link strategies. The general gist of that conversation was that Google’s interpretation of a ‘natural link’ was one in which the business name, the site name, or the website URL where the actual anchor text. wonder now how much help the search engines really need.

Bit.ly Makes A Better URL Shortener

Koka Sexton

Makes A Better URL Shortener Bit.ly is a URL shortner for use with services like Twitter where every letter counts. There are many URL Shorteners available online like TinyUrl but Bit.ly Besides having just the URL Shortener, you can also sign in and get detailed stats of all the URLs you have linked to. Why shoud I use URL shorteners like tr.im or bit.ly?