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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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What Are the Advantages of a Marketing Strategy?

The Realtime Report

Press releases and effective communication on social media are other methods to build your reputation. Competitors will always be sniffing around looking to take clients from you, and they will provide attractive proposals to get them to jump ship. Yet your marketing efforts can also offer a helping hand. Maintain Relevance.

Strategy 125
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CTRL ALT DEL Is My Next Book

Twist Image

The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ). The book proposal for my second book was supposed to be done two Christmas' ago. I spent two days writing a fifteen-thousand word book proposal. book proposal.

Proposal 111
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website. Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.”

Directory 196
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Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Posting MORE content to the already noisy digital world is NOT the objective. They want experiences.

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10 Ways to Achieve Agile Content Marketing: Content Reuse

Writtent Blog

Take full advantage of any press releases or news article your brand is featured in, to cover on your blog, share on social media, or blast out as email newsletter content. Those detailed and descriptive proposals your sales team wrote could be just a few twists away from an incredibly helpful blog post.

Content 90
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Top 15 Rules For Business Writers

Twist Image

They are realizing the value in issuing more than a press release or advertorial. If it reads like a press release or corporate drivel, please do yourself (and everyone else) a favor: start over. book proposal. press release. book proposal. press release. and I keep on writing.