article thumbnail

Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.

Policies 222
article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. Along with threats of disinformation, there’s potential for brand crisis and reputational damage, especially without the appropriate safeguards and protocols in place.

article thumbnail

Kudos To HubPages | Small Business Mavericks

Small Business Mavericks

The benefits are simple: Free one-way links Enhanced reputation for the author New targeted traffic to your website And that’s just a start HubPages has done well to provide these benefits. But due to a recent Google algorithm change, which everyone has started calling Panda, HubPages has had to undergo some policy changes.

Hubpages 156
article thumbnail

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

One reason I think Quora grew so fast is because it contained a strict “no self-promotional answers&# policy. But Quora has recently changed that policy to allow self-promotional answers. There is a robust conversation going on below the announcement regarding this policy change. Not surprising, it it?

article thumbnail

2023 Guide to Franchise Social Media Marketing

Hootsuite

Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Social media policy : You could include this within a larger brand guidelines document. Grab our free social media policy template , and check this complete guide to brand guidelines.

article thumbnail

Healthcare Social Media Policy: Examples + Free Template

Hootsuite

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Book a demo Why create a social media policy for healthcare employees? Measure ROI.

article thumbnail

Ode To Spam: Is It All Your Fault?

Small Business Mavericks

Some people say it’s Google’s policies that have created the spam market. But I’d argue that the spam market would be a huge market no matter what the search engine policies were. Whose fault is it that the search engines are full of those types of useless web pages?