Ari Herzog

SEPTEMBER 30, 2010

Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Summary : Digital government and social innovation entrepreneur with a strong background in policy, communications and engagement.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 15, 2010

link] Joe Polidoro As you move from social media #policy to #plan, a good start here [link] [link] Juan David Martinez RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar nombres [link] #estrategia [link] M. [link] Josh Lysne Thank you all so much for the kind words and great feedback. Claudia Licona C.

Social Media 141

Social Media Consultant Strategy Organization 141

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Your social media training should cover: A tour of the company’s social networks. Review of company social media policy. Brand Amplification. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 11, 2010

Viva Arizona's “we don't change our clocks&# policy! [link] jaybaer Arizona isn't time zone challenged. It's the only time zone sane state. I literally have never changed a clock in my life. MikesRoadTrip I hope “Friday the 13th&# is not an unlucky day and that your stuff arrives okay.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. Figure out what your policy is, and stick with it. Whether they be costs, regulations, social or anything else, newcomers must to overcome certain hurdles before they can open their doors or become successful. Still, we all begin in the womb.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? What they often don’t realize is that they can safely enable these applications through the use of smart policies. How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 18, 2010

Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. [link] EricaMcClenny Jay you really hit some key points with 5 and 6. I feel that PR companies can be a huge education resource to their clients.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 4, 2010

Haters and unhappy customers are two different categories and should be treated accordingly based on a preset policy. Haters and unhappy customers are two different categories and should be treated accordingly based on a preset policy. 2) Kara is right, social media is still relatively new. That’s step 1.

Social Media 132

Social Media Strategy Comments Course 132