Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

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Team Tools Social Media HootSuite 219

Mindjumpers

OCTOBER 27, 2014

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier.

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Platform Social Media Overview Social Networking 251

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. This works across all their campaigns, initiatives, and outreach programs. Let’s begin by examining their social media accounts.

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Fashion Platform Engagement Social Media 52

Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. To build brand awareness for a new product.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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Template Templates Social Media RFP 65

Sprout Social

NOVEMBER 11, 2021

However, these tools can create silos between departments, miscommunication between teams and information gaps that detract from the customer experience if they don’t work together. We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

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Social Media Management Social Media Platform Review 121

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2

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Social Media Strategy Meme Education 105

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

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Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

MARCH 1, 2024

If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. But video isn’t a silver bullet.

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Video Trends Marketing Mobile 229

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

APRIL 5, 2018

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant. Bringing in a certified social media consultant can turn things around quickly.

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Social Media Consultant Resources Curation 329

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Advertising Social Media Strategy Tools 107

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This insight can steer future product development or marketing strategies.

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Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

MARCH 3, 2023

The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. They are, to some degree, our product.” Read on for their most valuable insights. That could have created a problem.

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Engagement Social Media Class Film 163

agora pulse

NOVEMBER 24, 2020

BONUS Material: Social Media Agency Life Ebook. The always-on hectic life of a social media manager means that sometimes mistakes get made. Let’s take a look at the most common mistakes social media managers make. Not Scheduling Social Media Updates. Can you avoid them all?

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Social Media Management Social Media eBook Instagram 183

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. It shouldn’t go overboard attempting to sell a product or service.

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Social Media Content UGC Curation 264

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

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Video Social Media Tips HootSuite 106

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Social Media Advertising Team Hubspot 172

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. What does their voice sound like?

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Social Media Template Templates Skills 127

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: TikTok.

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Trends Social Media Instagram Platform 182

Ignite Social Media

DECEMBER 20, 2021

It’s full of positivity, hope and life lessons — all of which are appreciated by its fans, especially as we continue to navigate the waters of the COVID-19 pandemic. An idea from someone on a totally different work team was shared and ultimately paid off. Bring this “why” to work, too. Why use this platform over another?”

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Social Media Strategy Team Compete 184

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Social Media Strategy UGC Meme 81

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

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Social Media HootSuite Analytics Newsletter 98

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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B2B Social Media Brands Hubspot 150

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Drive traffic to your website?

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Platform Social Media Small Business Instagram 78

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  What else is corroborating this prediction?

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Social Media Authentication LinkedIn B2B 101

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. This is where social media market research comes in. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get.

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Research Social Media HootSuite Marketing 123

The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. View and Interact With Content on Social Media. This could be their neighborhood area, around work, or even their hometown.

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Social Media Apple Survey Feed 91

agora pulse

SEPTEMBER 10, 2020

Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. I have good news and bad news.

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Social Media Management Social Media System Team 148

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. What is social media content writing?

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Social Media Tools Tips HootSuite 145

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. What are automated DMs?

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Social Media How To Discount FAQ 131

Buffer Social

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

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Template Templates Social Media How To 88

Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. Memes can really help fill your social media content calendar and are pretty much guaranteed to delight your audience. What is a meme on social media?

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Meme Social Media HootSuite Instagram 88

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

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Types Social Media Statistics HootSuite 145

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Examples Social Media Instagram UGC 87