Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 20+ Strategies and tips to rock your online holiday and Cyber Monday sales.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

APRIL 24, 2017

The same study also found that 86% of marketers use influencer marketing as part of their content strategy. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Social media and Influencer Marketing Launch Strategies (episode 35).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Social media and Influencer Marketing Launch Strategies (episode 35). 5 Reasons Marketers fail using social media.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Social media and Influencer Marketing Launch Strategies (episode 35). episode 98). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

NOVEMBER 23, 2020

One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. Your executives don't understand social media and digital marketing. You struggle with articulating the goals and objectives of your social media program to key stakeholders. Would you like answers to these questions?

Training 78

Training Marketing Consultant Template 78

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. These golden rules apply to organizations with tiny, small, medium and large size budgets! Give us a shout and let's get a custom workshop scheduled for your organization.

Content 163

Content Training Marketing Industry 163

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Proactive Report

NOVEMBER 21, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

MARCH 8, 2018

The human brand is much like a living, breathing organism. A brand is made up of humans within your organization and finally defined by those outside your organization. It’s humans who click like, pin, post and share the content the humans in your organization write. The Living, Breathing, Human Brand. What You Say?

Brands 167

Brands Training Policies Template 167

Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., New customers.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Pam Moore

DECEMBER 9, 2019

The strategies and tactics used in the past no longer work like they use to. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. If you are not planning your content for 2020 you are already falling behind.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

The strategies and tactics used in the past no longer work like they use to. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. If you are not planning your content for 2020 you are already falling behind.

Template 78

Template Templates Social Media Content 78

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. So how do you adapt your brand voice for social? Let your brand on social lead your entire brand.

Brands 114

Brands HootSuite Module Meme 114

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

SEPTEMBER 11, 2019

If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone. I share with you proven strategies for what you should and should not do when presenting your program for approval. Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

Social Media 60

Social Media Training Template Templates 60

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ? Leverage Social Listening to Know Where You Stand.

Brands 76

Brands B2B SEO Influencer 76

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business.

ROI 60

ROI Social Networking Template Templates 60

Sprout Social

MAY 18, 2016

What Your Strategy Should Entail. Most demand generation strategies need to follow certain steps to get customers interested in your product or service. Without a strategy, it’s more difficult to get your customers from point A to point B. Demand Generation Strategies. Create a Product Need. Share Free Resources.

Strategy 82

Strategy Marketing Report Resources 82

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? 15 Tips to Zoom Your Brand (white paper). Need more help?

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. The tactics that worked in past years will not work in 2019.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. The tactics that worked in past years will not work in 2019.

Template 60

Template Templates Content Social Media 60

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This link building strategy is much more effective than going about the paid linking strategy.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Buzz Marketing for Technology

JUNE 27, 2008

Keynote Speaking/Strategy. Future Exploration Network. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. About Ross Dawson. Books and Reports.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Convince & Convert

APRIL 18, 2013

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand.

Brands 134

Brands How To Social Media RSS 134

SocialFish

MARCH 18, 2011

All exposures associations had before social media; the only difference is the speed of information. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Many insurers now have a “social media” endorsement.

Insurance 174

Insurance Activities Social Media Policies 174

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

MARCH 23, 2009

That question always brings a smile since the business roots (versus the personal application) of social media began with the tech blogs and than were adopted by small business owners. For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78