Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. What is Social Selling?

Tools 144

Tools B2B Price ROI 144

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI.

Brands 128

Brands ROI UGC Authentication 128

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

Trends 193

Trends Social Media Authentication Instagram 193

Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? So we need to understand what roles social plays depending on the brand or the industry. This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Where to Start.

Social Media 172

Social Media Tips Retail Metrics 172

agora pulse

JANUARY 22, 2020

But can micro-influencers really bring in ROI? In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Related Post : Social Media Marketing 101. What Is a Micro-Influencer?

ROI 186

ROI Influencer Authentication Hashtag 186

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. B2B Demand generation is changing.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 131

Marketing How To Sample Samples 131

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 96

ROI Cost B2B Organization 96

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. The Downside of Social Media Influencer Relationships.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

FEBRUARY 25, 2021

Building a social media community? We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. It’s the topic for their Social Pulse Summit: Instagram Edition session, now available on-demand for free.

Communities 113

Communities Social Media Tips Energy 113

agora pulse

SEPTEMBER 21, 2019

As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B 62

B2B Metrics Comparison Education 62

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

The Realtime Report

NOVEMBER 19, 2021

The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. billion in 2021 , and that number is only expected to grow. to over $36 billion in 2021.

Influencer 209

Influencer Tips Proposal Authentication 209

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. Same goes for a digital marketing or branding agency.

ROI 164

ROI Social Media How To Marketing 164

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 117

Buy Video How To Template 117

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social media managers often dread the part of their job that has to do with tracking data and building reports. What are Instagram analytics? Clear data. Report with confidence.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Multi-channel marketing is the practice of using several channels to reach potential customers and build relationships with them. Leveraging the Power of a Brand.

Strategy 92

Strategy Marketing B2B ROI 92

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 102

Influencer Brands Collaboration Authentication 102

Oktopost

MARCH 4, 2024

However, leveraging marketing to strengthen customer relationships is just as important, as SaaS businesses are often subscription-based and must continuously show their value to clients. SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62