Jon Loomer

FEBRUARY 12, 2024

If you’re making mistakes with targeting now, it’s likely one of these six things. If you’re making mistakes with targeting now, it’s likely one of these six things. While that customer list custom audience is a start, it’s unlikely to exclude all current members due to matching incompleteness.

Advertising 185

Advertising Campaign Cost Conversation 185

Jon Loomer

MARCH 6, 2024

Ad quality is an important factor in the Meta ad auction. In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality.

Content 178

Content Policies Cost Advertising 178

Jon Loomer

DECEMBER 18, 2023

I don’t care how much money they pay you or if everything is set up for success. I don’t care how much money they pay you or if everything is set up for success. Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it.

Construction 187

Construction Advertising Industry API 187

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Project 126

Project Social Media Template Templates 126

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. You rank higher on search engine results, which drives more clicks to your profile and content. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Let’s go… Definitions Let’s provide some basic definitions to help you understand what each of these are and how they’re similar and different.

Eventful 174

Eventful Conversation API URL 174

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead. The performance goal determines how your ads are delivered.

Campaign 155

Campaign Advertising Cost Conversation 155

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. But, it’s important to include the good with the bad. How AI is affecting workers and companies is nuanced and requires high-level thinking. This list of considerations applies to all AI tools.

Training 152

Training Policies Team Guidelines 152

Writtent Blog

NOVEMBER 24, 2023

The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Jon Loomer

MAY 23, 2022

I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” Every time a platform changes or a feature gets taken away or Facebook goes down for eight hours, “gurus” flock to Twitter and LinkedIn and Facebook to shout: “SEE! rallying cry.

Hosting 194

Hosting LinkedIn Apple List 194

Jon Loomer

DECEMBER 13, 2021

BRAND REPUTATION: Is it a new business or an established one? If established, do they have a positive reputation or a negative one? If a new brand, your client will need to have patience to get it off the ground first. An established or hot brand, on the other hand, makes your life a whole lot easier from the start.

Advertising 198

Advertising Facebook API Reputation 198

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. No one wants even more robots sending slightly-better cold emails to them every day. Humans will always be important to the sales process. But, no one is there yet. We may never be.

Hubspot 129

Hubspot Meeting Avatar Data 129

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. Learning that Ads Manager results are too good to be true usually comes down to one of the following: 1. Mistaken Interpretation: You took the results at face value, but there are layers to them that help explain what you’re getting. Really good.

Report 179

Report Sample Samples API 179

Social Media Marketing

SEPTEMBER 15, 2021

Nowadays, where people spend more time on the internet, it is hard for your business to survive without an online presence. Getting your business listed is recommended to boost sales and widen up your reach in the market. Read on if you’re looking for free business listing sites in the USA to grow your business.

List 147

List Directory FAQ SEO 147

Oktopost

APRIL 27, 2024

Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. We all know employee advocacy adoption is half the battle when running a program.

Training 62

Training Badge Team Groups 62

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

agora pulse

AUGUST 31, 2020

What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? Then let’s get started! Basics of Twitter Lists. Twitter lists put you in the driver seat. Sound good? Sound good?

List 173

List Twitter How To Hashtag 173

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. What are brand values? Make aligned decisions.

Brands 130

Brands How To Authentication Exercises 130

Ignite Social Media

JUNE 20, 2023

How did it do that? Given that, are you learning exactly how to use it to your advantage? Decide what you think first This is so important. Yes, ChatGPT (or similar products like Jasper and Bard) will generate content on most any topic with very general commands. Am I expendable? And it will sound good at first blush.

Tips 161

Tips Content SEO Engineering 161

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Buffer Social

OCTOBER 11, 2023

  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn. How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. Jump to a Section. Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. It’s important to note that these individuals are not intentionally sabotaging the project. But they’re the ones who can make or break the outcome.

Project 125

Project Collaboration Buy Team 125

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. These are defined groups, presumably from specific opt-in forms (more on that unknown in a bit). How will someone opt-in to receiving these messages? This seems important.

Features 195

Features Marketing Groups Groups 195

Jon Loomer

OCTOBER 11, 2023

Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole. In this post, we’ll evaluate how targeting has changed and how you should approach it now. Cold Targeting.

How To 190

How To Groups Groups Campaign 190

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done.

Template 80

Template Templates Social Media RFP 80

Sprout Social

FEBRUARY 15, 2024

An engaged audience takes action, which can include clicking on a link or sharing content with a friend. Types of audience engagement There are several different ways audiences can engage with your brand on social media. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

Engagement 106

Engagement Tips Loyalty Metrics 106

Ignite Social Media

FEBRUARY 13, 2020

billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. With over 3.5 Image Source.

Instagram 157

Instagram Marketing How To Collaboration 157

Hootsuite

FEBRUARY 7, 2024

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. Hashtag analytics are data that provide information about the performance of hashtags on social media. You’ve come to the right place to find out.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. Let’s explore what customer journey mapping is and how it helps your brand. You can style the map like a flowchart, timeline, table or even on sticky notes. Do you know what your customers see and do before they purchase from you?

Examples 104

Examples Template Templates How To 104

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. What worked on your ecommerce site may not make an impact in a crowded newsfeed. What worked on your ecommerce site may not make an impact in a crowded newsfeed. Brand awareness is the key to unlocking more purchases on social. did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143