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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 101
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

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What social media tasks to automate and what to personalize

Sprout Social

With so much to do, it’s easy for social teams to feel overwhelmed. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. The solution?

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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys.

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10 social media monitoring tools to inform your campaigns

Sprout Social

These types of conversations don’t typically pop up in your notifications. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers. The problem? Agorapulse.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.