According to Nielsen/McKinsey’s  NM Incite , online buzz about codes increased from.002% in June 2010 to 0.15% of all online conversation this month. Showrooming Is A Valid Concern For Retailers - “Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. We’ve written several times about QR codes and the marketing possibilities for them. Let’s get started. Do QR Codes Really Work For Consumers? MORE >>

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Probably not. MORE >>

Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 30,000 orders and an average order value of $81. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: Nielsen. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. million. million. MORE >>

They have also proven to be a great way for retailers to increase sales. 78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Retailers have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers. Especially amoung UK-based retailers, there first reaction is often nervousness. MORE >>

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. MORE >>