Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Also a new blue ‘verified’ badge will start appearing on the profiles of notable public figures.

Content 170

Content Nielsen Marketing Badge 170

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry.

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Report Brands Facebook Nielsen 274

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

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Marketing Nielsen Authentication Knowledge Base 145

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups.

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Discount UGC How To Apparel 41

Rebekah Radice

NOVEMBER 24, 2017

Or reply to their question, thought, or query in a natural and authentic way. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. I’d say so! could talk to a. what would you. Denny’s (@DennysDiner) November 8, 2017.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Or reply to their question, thought, or query in a natural and authentic way. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. I’d say so! could talk to a. what would you. Denny’s (@DennysDiner) November 8, 2017.

Hashtag 60

Hashtag Influencer Trends Industry 60