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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Marketing designs campaigns for products, services, and events.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

Shopping for Twitter management tools? With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out each one you hear about! Either way, you probably don’t plan or create Twitter content independently.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. If they aren’t you follow up via email.

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Nine Must-Have Features for Your Social Media Dashboard

agora pulse

Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. You post the same image to multiple social media platforms, and it’s kind of a disaster. Social listening.

Features 147