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My Contribution at PaulWriter.com

The Marketing Blog

Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. However, I still review some Web 2.0 What is your Facebook plan?

Web 2.0 152
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page: #1 Using Facebook Insights A little while back Facebook had announced the improved version of Facebook insight s which provides better metrics for Facebook developers and page administrators.

Facebook 185
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Contact the author [link] Pew Internet’s “Government Online&# Link Round-Up « Government 2.0 [.]

Gov 2.0 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s not hard, it’s complicated.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. Why is it that these web applications allow users to rate an article before they’re even forwarded to it? This is a win-win approach.

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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. I’m one of the leads for our social media/Government 2.0 Sports Can Learn a Few Things From Gov 2.0

Gov 2.0 90
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0.