Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — Perfect #measurePR.

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Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. AMECSummit #measurepr. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. AMECSummit #measurepr. amecsummit #measurepr.

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Waxing UnLyrical

OCTOBER 7, 2011

Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. When TweetLevel Visited #MeasurePR. Almost a month and a half ago (yikes!),

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Waxing UnLyrical

FEBRUARY 21, 2012

I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. measurePR on Jan. To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. I’m sorry! I’m hanging my head in shame!

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Waxing UnLyrical

AUGUST 31, 2015

Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 10 Tips: The Social Media Landscape in China. Are we crazy?

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Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Taking it a step further.

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Waxing UnLyrical

FEBRUARY 22, 2011

Like Jim Sterne did, on last week’s #measurePR. So when he agreed to “appear&# on #measurePR, you could’ve knocked me over with a feather. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! Image: Nwardez via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. Am I going to tell you what the impact of #measurePR is?

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Waxing UnLyrical

FEBRUARY 4, 2013

The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. As you can see, I’m not a fan of social scoring, at least the way the majority of people seem to like to use it and talk about it. Where does real influence come from? 25 in DC) rather eagerly.

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Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. If you are looking at influence, then go for Justin Bieber.

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Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it. And I liked it.

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Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Nothing to look forward to?

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Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? If you’re catching up, notice anything different over the past few days? Are you sure? But there are so many things that trouble me about this entire campaign.

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Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility. A few important qualifiers here: 1.

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Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? 5 influence traps you must avoid , by Valeria Maltoni. One of the age-old questions, eh? So to each their own, right?

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Proactive Report

DECEMBER 4, 2013

Yesterday I was the guest on the #measurepr Twitter chat. Outputs: Press release, blog posts, influencer outreach, Twitter party. Here are the questions and answers, with some expanded content. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Did they comment and express an opinion?

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Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Lists are as important as you think they are. You know why?

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Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. A1 Prior to working in #pr measurement I was in PR itself – agency and in house #measurePR #amecmm. numbers & graphs were key to talking to engineers, so I’ve measured ever since #measurepr.

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Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.

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Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

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Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” “I’m a social media expert as seen on.” And that was it. Since nos.

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Waxing UnLyrical

SEPTEMBER 23, 2015

Building the social profiles of C-suite executives. C-suite executives have started understanding that their social presence matters. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. Twitter chats. Twitter chats.

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Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&#

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Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. GIPHY link. to get the good old word out.

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