The Social Media Incubator
JULY 24, 2014
This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Facebook Gets a Fresh Look as News Service.
The Social Media Incubator
DECEMBER 22, 2014
As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Pay to play. This is the mantra of social networks in today’s digital advertising age. While that continues, you can almost count on 2015 bringing more of it.
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The Social Media Incubator
MAY 3, 2013
When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. They’re either all SEO related or social media related, but those aren’t the most important metrics. Metrics are an important part of marketing online.
The Social Media Incubator
NOVEMBER 2, 2011
ICANN believes there is a market out there for more specialized domains. Social Media Strategist Caroline Melberg said, “Just think of the marketing dollars that will need to be associated with educating people to use the TLD instead of.com, which is still the holy grail.”. It sounds neat, but is it necessary?
The Social Media Incubator
DECEMBER 3, 2013
They really don’t want anyone knowing exactly what their ranking criteria are because the concern is that people will use that knowledge to gain an unfair advantage in search marketing. Many search engine marketers actually run a lot of tests to determine how Google uses its algorithms to rank web pages.
The Social Media Incubator
NOVEMBER 12, 2013
Either they’re getting better at rolling out updates or the SEO community is getting worse at detecting them. That aside, however, the question on the table is this: What does Hummingbird mean to search and content marketers? It took Google making a public announcement before anyone even started writing about it.
The Social Media Incubator
DECEMBER 16, 2013
For years, Google provided marketers with its keyword research tools, free of charge. That doesn’t spell the end of the world, or the end of gathering great keyword data to help inform your marketing decisions online. As with everything else in business, we all must learn to use new tools to stay relevant.
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